Search Engine ranking algorithm is different but ranked the main factor is the same

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Although different search engines have varying algorithms for ranking, the main factors that affect page rankings are the same.

1. Link Quantity principle

Determine the relevance of a Web page to a keyword by linking it to the number of pages that appear on the page. For example, according to the keyword "Apple", the entire Internet has 3,000 pages linked to a Web page, and only 2000 pages linked to the B page, then, in the search results, a ranked before, B ranked after.

2. Link Quality principle

When the number of links is the same, the higher the quality of the parent-linked page, the higher the sub-link page rank. The concept of Web page quality will be in 2. 3 section Introduction, generally can be understood as the famous Web page, the higher the quality.

3. Position/Frequency principle

According to the location/frequency of the keywords in the Web page to determine the Web page on the relevance of the keyword.

1 title takes precedence over web pages

The top line of the blue background white lettering "Hangzhou SI billion European search engine Optimization service provider" is called the title. For example, search the keyword "Si billion", a page in the title appeared "Think Billion", and b page in the title does not appear "think billion Europe", only in other parts of the page "think billion", in other conditions the same premise, in search results, a ranked before, B ranked in the post.

2 page keyword position before the priority

Keywords in the Web page appear in the position of the more forward, its ranking is also higher. For example, when searching for the words "jeans", a page appears in the third line of "jeans", while the B page appears in line fifth "jeans", in other conditions the same premise, in the search results, a ranked before, B ranked in the post.

3 The frequency of the Web page is a big priority

The more frequently the keywords appear in the Web page, the higher the rank. For example, search the keyword "silk stockings", a page appeared "Silk stockings" the number of times 8 times, and b page "Silk stockings" the number of times only 6 times, when other conditions are the same premise, in the search results, a ranked before, B ranked in the post.

When the keyword appears in the Web page too many times, it will be the search engine that is cheating, thereby canceling the ranking qualification. In general, the number of keyword occurrences should not exceed the total number of web words 8%.

4. Click the measurement principle

Generally think that the number of clicks to get more pages, its quality is higher, the ranking is also corresponding to the front. For example, in the past three months, the average number of clicks a page is 3,000 IP days, while the B page is 2000 IP days, under other conditions the same premise, in the search results, a ranked before, B ranked after. This article is provided by www.pkqzone.cn