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(Chapeau: "Search engine" here is the kind of real search engine that uses search bots to collect site data, excluding "categories" such as Yahoo). To understand the further concept and classification of search engines, please see the relevant articles in this site
as a website of the operation of the promotion staff, it is inevitable to deal with the search engine. We also know that the real search engine can bring us the amount of traffic, need to rank in front. In addition to the normal rich content, often submitted, we also know to modify the meta tags, know more online links everywhere ... Wait a minute.
of course, often around the internet, we also learned some "devious", for example, put the keywords in the hidden input form, use a very small size or the background of the same color text, a lot of title tags and so on.
Unfortunately, we know this way too late! Search engines are learning more quickly than we do, and now almost all search engines can tell the tricks of cheating. So if you use these methods now, not only useless, but also self-defeating, the search engine will punish you: you do not accept this site.
But there is a "devious" has always been effective, and search engine bosses have said that will not be sealed off this method (in fact, it is difficult to seal). What is the solution?
haha, don't worry, I have to ask you a question first:
How do you think a site differs from a book?
Yes, a site is a bit like a book: a lot of organized information content, and any good site also has a very clear navigation system, as a book has its own directory, the same index.
But the site is not a book, it is actually a parallel between each page, in fact, the entire network of each file is intertwined with each other in a plane, rather than books, from the cover, the first page to the back of each page is portrait.
In addition, although we are planning, design and production site is always supposed to have an SEO, as if people are from here to our site, but on the network, each page can become People's SEO, people can enter from any page to the site, the page and the amount of access between pages from the difference between our propaganda them, Not because of their own differences. We design SEO on the one hand because "people inherent to the logic of the structure of Preferences," on the other hand, to reduce the intensity of publicity work, we just advertise "this hypothetical SEO" on the line.
Summary, a Web site is a series of parallel files, and then we artificially give them structure and different priorities.
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with this concept, we can easily understand the so-called "bridge page". English should be called "Entry page" or "Doorway pages", straight turn is "Enter the page", "Door page", but I think that "Bridge page" may be more easily understood.
Strictly said the full name should be "search engine entry Doorway pages", that is to say "Bridge page" is mainly for search engines do. These pages point to the main page of your site, and each "bridge page" is optimized for a particular search engine to ensure that it meets some of the search engine's specific requirements (algorithms) and gets a high ranking in the engine.
in many cases, the search engine is not able to retrieve your site, you need to use this "bridge page." For example, when your site is dynamically generated through a database, or when a lot of frames and JavaScript are used in a site;
There are some cases, even if you can search, the results are very poor, for example, your SEO is an image, flash animation, and so on, because there is no content on the page related to the keyword, search engine retrieval results will make your site ranking is very low. This time, you also need to use the "bridge page."
we will be based on the site's content, keywords, according to the characteristics of the engine production page, the pages themselves generally do not have any pictures, animations, etc., is entirely text, and is based on the keyword selected text, and then have one or more links to your real main page.
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"Bridge page" generally revolves around a topic/keyword to increase the relevance of the page to that topic/keyword.
, for instance, if your site at the same time selling Haier and TCL home appliances products, because the site's keyword also includes the "Haier" and "Tcl", which will reduce the relevance of the site, whether users use "Haier" or "TCL" inquiries, the site's ranking will not be high.
at this time, we can design two "Bridge page", one Around "Haier", a "TCL" as the core, and then the two bridge pages submitted to the search engine, this can greatly improve the rankings.
at the same time, if we want to submit to 2 different engines (different algorithms for keywords), then for each keyword (in the example of "Haier" and "TCL") there should be different versions of the "Bridge page" for 2 engines respectively.
below is the concrete steps we have achieved:
to "Haier" this keyword as the center, for a variety of search engines to create a new page, named Haier.html, haier-tv.html, nice-haier.html and other names. These pages can be linked to the actual site anywhere, such as "Haier Products", "Haier Service" section;
the same method for "TCL" This keyword also creates related pages;
Put these pages in a separate directory next to the site, and then submit different pages to different search engines.
so if you want to emphasize m keyword, for n engine, you need to create m*n "Bridge page".
Note: All of these pages are linked only with links that do not need any links.
