Search engine Rankings Decide everything

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Some time ago, I often see a lot of new people with their own discussion to a question: "How to make their ranking in search engines on the front," Shong combined to do sales for so many years of a little experience, and their own recently done several business services summed up some experience.

In fact, do SEO after a period of time you will find that the search engine is only an access platform, the real value of browsing is not necessarily more, simple access to traffic does not absolutely dominate your trading frequency, ranking before and after is not your ultimate goal, How to get real potential customer mining depends on your site to provide the true and appropriate services and from the professional website search access, SEO to seek is how to drive the consumption of confusing access to extract the precise directional access.

We all know that the modern information is not to create a mass of but how to do effective data mining in the mass of information, as I saw in the Dunsh forum some time ago, an article, "I did not do anything wrong in the case of Baidu blocked me where I should go" thinking (name and content summed up after this meaning, Anyway is thinking about Baidu), a real positioning professional, accurate website he implemented the network marketing even if not at the top of the situation still create a considerable volume of transactions, this is a competent SEO should think of the focus (that is, how to dig really suitable for your marketing channel, which is often not by Baidu This oligopoly.

To do more to the site's target group of value optimization, from the positioning of professional industry website to do outreach than just the pursuit of a search engine ranking more meaningful, and then according to the enterprise positioning to implement a search engine "signature type" ranking. My example: I have a customer is to do animal nutrition health products business, I did for him a lot of free promotion, his website daily traffic also reached at least 800 times/day, the boss is very happy 800 people a day to visit our company how happy, then analysis found that they are a very professional industry, The real target group of visitors every day has 10 on the positioning is very good, how to reduce the 800 into a truly effective 100 within the precise target and then directed hit ("Expansion" is only the first step of SEO, effective "shrink" is the ultimate goal of SEO)? We have analyzed in many ways, Found that more animal husbandry owners in Europe and the United States are concerned about the fat chicken into a giant fat chicken, and Africa, Southeast Asian markets are concerned about how to let chickens grow up and sell before dying.

The former is nutrition health care, the latter is medical drugs, the two key words with the market changes, and at the beginning of our selected keyword "Animal nutrition health Products" Through the network analysis of the relevant tools, sent to e-mail and search for customers do not use these keywords, Others are from the professional website or the drug's element structure "xxxx enzyme" and search the site, and these customers into their health products competitor's website is also these keywords (but they are only in the search engine rankings leapfrogging). And these obscure words are really in line with the market rather than the boss sitting in the office to come up with the Enterprise keyword, when we changed our rankings on Google and Yahoo,msn and other outreach channels, but the search and e-mail rose sharply, I lost sleep that night ... I thought a lot.

The network is not a technology, but a market, the key is how to make your target group more effective and accurate search for his "you". Any investor does not care about input and your technology, but the value or rate of return you create for him.