Search engine to keep secret: Single user income far higher than peers

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[abstract] From the revenue contribution capabilities of the Internet business, search engines are far higher than other media or social networking sites.

Bi Chinese station May 15 report

Not so long ago, Microsoft founder Robert Gates, referring to part of Microsoft's weak business, said he supported the spin-off of the game machine business, but Bing search engine, although not currently profitable, but for Microsoft's future has great value, so Microsoft should still retain the business and continue to develop.

What Gates did not mention, however, is that the ability to contribute to the revenue of the Internet business is far higher than in other media or social networking sites. A recent chart in the industry reveals this rule.

From the case of Instagram and WhatsApp, it is found that the user scale and economic benefit analysis of Internet service becomes more and more important. Recently, Ianmaude, a digital media industry analyst, has shared a statistical chart on Twitter Weibo, showing that the search engine's single-user income is much higher than other sites.

Google (Weibo) is at the top of the list, up to $6.05 trillion, in the first quarter of this year, in terms of the average contribution per user. In other words, each Google user, each day for Google to create the equivalent of a dollar yuan income.

Number two is Russia's largest search engine, Yandex, whose average income is $3 trillion. It is well known that Google does not occupy the advantage in the Russian search field, Yandex in the "Local strong dragon" status.

More to illustrate the problem is that single user average income ranked third of the Internet companies, is China's Baidu, but also search engine operators. Its income is 2.75 dollars.

It should be noted that the search engine's but the user revenue-generating capacity is significantly higher than other sites. For example, Facebook, the world's largest social network, has a quarterly income of only 1.97 dollars, only one-third for Google and Two-thirds for Baidu.

Among the most popular mobile internet products, Instagram only earns 21 cents, and Twitter earns only 0.89 dollars.

In addition, the white-collar social networking site LinkedIn is not a search engine, but the special market positioning of its professionals has sparked a great interest in advertisers and recruiters, resulting in a single user income of up to $2.54, more than Facebook One-fourth, and Baidu's gap is very small.

As can be seen from this statistical chart, the new and old business models are not directly related to the single user's ability to generate revenue. In addition to the top search engines, AOL, Yahoo, Tripadviser and other traditional Web site single user income also ranked front.

U.S. media pointed out that the search engine's powerful "digging gold" ability, is also Facebook has been searching for products to invest in the important reason. Facebook, though a social network, has made major revisions to its site search, and since late last year, Facebook has expanded its search and third-party collaboration, and recently launched a picture search feature for mobile devices.

In the U.S. and the global search market, Google is the first, but Mayer after the helm of Yahoo, has been brooding over the search business, Mayer wants to end and Microsoft's search outsourcing cooperation (Yahoo get a lot of advertising split), the independent development and operation of search engines, both sides even to the court. Given that Bing search has been "unsustainable", Yahoo is still likely to regain its own search as an important force in the global search market. Morning)