Search engine to web2.0 rubbish information clean up

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Search engine began to web2.0 site garbage information clean-up, recently Baidu webmaster issued "web2.0 anti-garbage Raiders" in order to curb the web2.0 class site spam information, mass information and SEO outside the chain of spam information flooding a situation, web2.0 anti-waste mechanism has been in the search engine ranking optimization gradually formed and advocated site operators to participate in the anti-spam strategy.

First talk about web2.0 site advantages: Information organization from users, users can interact, forming a resource-sharing development platform, web2.0 site disadvantage: Reduce user participation in Network information publishing and Exchange technology threshold, users can create their own content of interest, and search engines can not judge whether there is value.

Web2.0 publishing rubbish will produce rubbish information at all:

1, open to users, whether the current blog, forum, business-to-business, classified information, micro-blog, SNS are allowed to register for the exchange, release and create content, Or say web2.0 site information is the formation of the user spontaneous organization, its openness led to a large influx of external information, which itself does not require too much of the program and Web site production base, for the popularization of information construction and user openness has become the source of web2.0 information flooding.

2, social, Sociality is an important factor of web2.0 information, web2.0 is based on user creating content, is relying on the wisdom of the public to generate information patterns, from the dissemination of information is fundamentally from the user point of view, if the user to create a large number of worthless content and links is also the source of the form of spam information, information through different users, different ways to form the aggregation of information, and such information search The engine can't tell if it's really valuable information.

Search engine to start cleaning out the chain of rubbish, for the current web2.0 site, Baidu search engine observation:

1, a large number of Web site content included in the reduction, which collection and reproduction of Web sites included in the unstable state of collection and replication site content may face the search engine on the site two audit.

2, the site outside the chain when the low trend of high, search engine may be for some unrelated site links for low quality spam links to judge, and this judgment may directly lead to the loss of the site outside the chain too high or down the right phenomenon.

Shenzhen SEO at present for Baidu search engine "web2.0 anti-spam strategy" to understand that Baidu for content and the external chain presents two trends:

1, Content authoritative website more easy to get search engine trust and rank

2, the relevance of the chain more and more strong, a large number of dependencies site import links to promote the Site keyword rankings. The correlation difference of the quality of the chain will be in the Baidu related domain removal, or unrelated links do not participate in the ranking calculation.

3, on the 2nd basis if the site is lack of domain name diversity, and the lack of a variety of anchor text outside the chain fluctuations, may lead to the ranking of key words instability, more likely to be the search engine down right.

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