Search engine user Behavior report: User Search Advertising Awareness

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March 5 afternoon, cnnic in Beijing published search engine user Behavior Research report and market advertisement main research report. Following is the "2008 China search engine user Behavior Research Report" User Search advertisement Cognition situation:

The following will be from the search users how to understand the search engine results of the arrangement, whether the ability to differentiate the search results in advertising capabilities, as well as the search user's advertising click Behavior, the search engine product marketing value analysis.

1. Search users ' perception of the ranking rules of search results

Currently, search users have a low level of understanding of the ranking of search results, and nearly 2/3 of users say they do not know the arrangement of search results.

2. Search the user's advertising differentiation ability

The search user self-assessment has a high ability to distinguish ads in search results, and 76% of search users have the ability to differentiate themselves. Among them, 62% of users think that they can distinguish most of the ads in the search results, 14.1% of users fully affirmed their ability to distinguish, 12.7% of users can only distinguish a small number of ads, most of them can not distinguish between the other 11.2% of their ability to differentiate ads to give negative, Indicates that the advertisement in the search results cannot be distinguished.

National Search users ' ability to differentiate advertising