Search Engines ' eyes

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Most search engine marketers only look at search engines from their own perspective. Some visionary marketers will also think about the problem from an end-user perspective, because end users are important to them. And the smartest marketers will try to look at the problem from the perspective of the search engine engineer.

By talking to people who are committed to improving search engine rankings, we can find a unique perspective on search engine marketing. In this way we can know what search engines do, what their goals are, and how these goals interact with webmasters and SEO communities.

The basic task of search engine

Our task is to build a search engine that can bring the most accurate results to the search user. To achieve this goal, we need to create a comprehensive index that is as free as possible. We also need to create a ranking algorithm to determine the value of the information the user is searching for.

We set up the index with the following 4 steps:

1 Crawl the whole website;

2 analysis of each crawl page content;

3 Create a map for the entire website;

4 processing the data, and then giving the search user the most relevant answer within 1 seconds;

The quality goal of search engine

Like all industries, we also need to make money. The main source of our profits is to sell ads in search results and other parts of the web. But if the user does not come to our search engine search, we will not be profitable.

So for search engines, rendering the most relevant search results is critical. In a simple sense, if we can provide users with the best search results, then our search engine is a certain stickiness, we can continue to receive advertising costs. So we constantly strive to provide users with the best search results to attract more users to use, and enhance the viscosity of the search engine.

But for a large number of ambiguous user query problems, it is also difficult to provide very accurate search results. Because sometimes we don't know what the user really wants with a simple query. For example, if a user enters "Ford" in the search box, he may want information about the Ford Motor Company, the performance of the latest Ford car, the location of the local Ford dealership or the information about former President Gerald Ford.

So we've inserted some new programs to make the search more accurate. For example, to search for "cancer" in Google, you will find that there is a "specific" connection to cancer; COM on the search for "gram worm", you will find that there are music, pictures, products of these categories, and at the same time in the four band team members have their own Drop-down box for you to query separately.

All in all, providing good search results will continue to expand market share, which means that more search users will click on our online ads, we will have more profits. And all of this comes from high quality search results.

The behavior pattern of stationmaster

The best ranking algorithm we can use relies mainly on webmaster behavior patterns for the network. and the webmaster may not be aware of their behavior for search engines have a certain role. Once the webmaster deliberately focused on the search engine, this behavior pattern has become interrupted. This is where you often hear people talk about "web sites designed for users rather than search engines".

If the webmaster does not follow a number of strategies, and attempts to use cheating to improve their ranking so as to further expand market share, then this is not possible.

Link

Let's take an example to see the value of links in the ranking process. We will import links as an important part of ranking the site.

If you search for the phrase "blue controls," We'll start evaluating the number and quality of links to the page. There are many other factors, of course, but if you have a lot of quality links on a page, you can simply judge that the page is the most relevant.

But the concept is a little far-fetched. Because it mainly relies on the people who provide these links, because they really like the content of these connections. Basically, the value of the content ranking is based on the natural behavior of the webmaster-a natural behavior without any search engine components.

Once you have compensated for someone's links (such as financial giving, or switching connections, etc.), you break the pattern. This doesn't mean that all your links are bad, but you can't really evaluate the value of those links. But we often unconsciously into this dilemma. That's why we have to criticize and argue about the behavior of buying links.

The role of FUD

The most feasible model is that when subjects are evaluated they do not know they are being evaluated. Another difficult thing for the webmaster is not knowing the nature of the algorithm.

This is a very important reason why we can not clearly disclose the operating mechanism of our algorithm. A little bit of FUD (fear, uncertainty and suspicion) will improve the overall quality. For example, you never know how we identify paid links.

This may sound strange, but our ultimate goal is to provide users with the best search results.