Search engines don't like to show a lot of repetitive content

Abstract: Whether the search engine or the site are based on content, the unique value of the content of the ranking has become more and more, but the content is not unique to be determined by ourselves, from the point of view of content creation, we must first understand

Whether the search engine or the site are based on content, the unique value of the content of the ranking has become more and more, but the content is not unique to be determined by ourselves, from the point of view of content creation, we must first understand the content in the search engine to repeat the true meaning, This will help us to better understand its role in SEO.

For search engines, they like to filter out exactly what they think is a lot of repetition. This will save them the resources to crawl and store, nor do they want to display multiple identical results in search results that don't make any sense to the user, and if he doesn't like the content, he doesn't want it to appear on other sites below the search results. If he had read the contents of the first search results Web site, he would not want to be the same on the site below. Another important point is that the search engine also needs to meet the different needs of different users, that is, the user's differentiation. So a lot of duplicate content is undoubtedly the search engine does not like to show.

First, when we discuss content repeatability, the main consideration is content, not a site page on the same part, such as: navigation, bottom, introduction, advertising and so on. Of course, the content should be as concise as possible, rather than occupy a large number of pages. The uniqueness of our content is more of a duplication of content than the content of other websites on the internet.

Second, the uniqueness of the content includes both internal and external sources. Whether you copy the content that existed before the site itself, or copy the content of other sites, this is repeated for search engines. If your site has two duplicate content pages, it is best to use 301 to jump one page to another.

Third, unique value. Many people like to go to the diamond Baidu some content crawl rules, even lost in these rules, their research results suggest that the proportion of content is considered to be repetitive, or that the first or end paragraphs can avoid being considered repetitive and use synonyms to disrupt the content sequence. In this case, you provide unique content through technology, but you do not provide unique value, unique value and unique content is a very different thing. What the search engine is doing, or is about to do, is to decide whether it is meaningful to include a content by determining if it is of value to the user, rather than staying in judgment about whether the content is unique or not. I believe that search engines are trying and able to do this.

Four, imagine the proportions. In the industry to do SEO will often popular some of the statements, such as good content should not repeat the proportion of more than 50% or more than 70%, the keyword density should not exceed 2%-8%. These mysterious percentages tend to mislead many people. Baidu algorithm If you think too complex, it must be more complex, in the study of the content of the repetition of this piece, I believe that Baidu to determine whether the original proportion of the specific does not exist.

Reproduction and release of low quality content is not only affect this article page, but also the overall quality of the site a damage, Baidu has issued a notice that a site of more than 30% of the content of the rubbish, then the entire site will not be trusted, if your site inevitably appear some duplicate content, It is recommended to use technical methods to screen the search engine.