Search engines need to understand what users really need

Absrtact: The three core questions of search engine are related to the user experience optimization of the website, the search engine needs to understand the needs of the users, and we need to understand the judgment of the search engine, and give the search engine a more direct response to our products or to help users

The three core questions of the search engine are related to the user experience optimization of the website, the search engine needs to understand the needs of the users, we need to understand the judgment of the search engine, and give the search engine more direct response to our products or help the user's information. When I bit content to meet the needs of users, our site's user experience can be increased, and our SEO optimization results can be better reflected. To get a better user experience, let's take a look at the core issues of searching for the aster. With this knowledge, you can help the search engine better. To get what you need in search engines.

First, the search engine needs to understand the user's real needs?

Search engine user input query request is very short, the average length of the query is 2.7 words. How do you learn from such a short query that hiding the real user needs behind it? This is a very important problem that the search engine should solve first. If you can't get the user's true search intent, the accuracy of the search will not be discussed, even if the subsequent content matching algorithm is no longer helpful.

From another perspective, even the same query word, different users of the search purposes are different, how to identify this difference? If it goes further even if the same query word, different users send the same query word, also may because the user is different in the scene, the purpose of the difference, such as how to identify? All of these are the core issues that search engines need to address, that is, where the user sends out a query at this point, and what his real search intentions are. Only by understanding these problems, search engines can better provide users with help. We in the user experience optimization process, can better grasp the user's mentality, and better for them to provide more real content recommendations.

Second, what information is really relevant to the user's needs

As we said above, the core problem of search engine is from the user's point of view, the other two core issues are considered from the data point of view. Search engine is essentially a matching process, that is, from a small amount of data to find the content of the user needs. So, after clarifying the user's real intention, how to find the information that satisfies the user's requirement becomes the key factor. What kind of information can better meet the needs of users?

Judging the relevance of content and user query keyword is always the core research topic in the field of information retrieval, and the information retrieval model is trying to solve this problem. Related research lasted nearly 60 years, although there are new methods to put forward, the search effect is also gradually improved, but the basic guiding ideology in this field is based on keyword matching, including now all search engine correlation calculation part, its basic calculation ideas and decades ago compared with no essential difference.

How can a breakthrough be made on this core issue? This issue will become more and more important, and from the keyword to the understanding that the machine really understands the meaning of the message is the threshold that must be crossed to solve the problem. At present, although many related research fields, including artificial intelligence, have made progress in this field, there is no clear technical idea to solve this problem in the short term. We want to fully understand our own user groups, from my own user groups, so that our site in spite of adapting to our users, so that in search engines, there is a better performance.

Third, what information users can rely on

Search is essentially finding information that meets the needs of the user, although relevance is an important aspect of measuring whether information meets user needs, but not all. Whether information is worth relying on is another important yardstick. The information object that the search engine needs to deal with is the content that the Internet user publishes, that is, the content that our website provides, but the content that the publisher publishes is credible, there is no clear judgment standard. During this period there was malicious information, the publisher intentionally distorted the facts, and there were unintentional errors by the information publishers. In the search results of the same query, there may be conflicting search answers, and the credibility of the information becomes a prominent problem. Baidu is also trying to solve in this respect, such as some reply more, browsing a large number of pages, Baidu was placed in the position of the front. is why Baidu to let us write more original articles, write novel articles. The more users participate in the article, the more the search engine attention.

From a certain point of view, link analysis is able to improve the search results, can be considered as a search engine on the degree of reliance on information to do an assessment of judgment. The importance of the Web page as a criterion of whether or not to rely on, return to the important page is the return of the dependent Web page. So in the third generation of search engine development, more times, the search engine to add more outside the chain is to judge the importance of the page to establish the page, and finally these measures, but also become a number of bad webmaster profit a means. A variety of illegal outside the chain, black chain, such as the emergence of links to the site's ranking, so that the user experience greatly reduced. Baidu also in order to adapt to the development of its own search engine, launched a series of measures against the chain, until the emergence of the Green Luo algorithm, only to announce the end of the wave outside the chain blow. But in the long run, the role of the chain is getting lower, more times, Baidu's judgment is through the relevance of the link to judge the importance of the Web page, and on the other hand, Baidu's judgment also from the article reprint volume and the user's active degree to judge, the importance of an article. User experience is also in Baidu for the importance of the Web page judgment, occupy an important position.

So, we want to occupy a place in the future search engine, then, you need to adapt to the development of search engines, with them to let your Web pages, through their algorithm mechanism assessment, the final can be recognized by search engines. And what you get is also the excellent ranking of your site.