Search Engines value models

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Often someone asked, what the website did what, with what Black Hat Seo method, can rank or very good, why? It is difficult to have a clear answer to this question. Because the search engine values the pattern, not the single element. It's not that a website does a, it leads to a result B.

Search engine algorithms usually look for a pattern in a large amount of data, which results when the site's pattern conforms to a framework. This pattern usually needs to assemble a large amount of data to emerge.

For the identification of the pattern, the person who makes the website often cannot see clearly because of the limitation of the data. For example, the following figure shows the link relationship that SEO has posted every day.

As a blogger, from the picture in fact, do not see too much information, everything seems normal and should. But if we take the distance a little farther and look at it from a larger scope, we will see different scenarios, as shown in the following figure.

When more data is included, standing in a broader context, the link between this blog and many other sites is more clearly demonstrated. Which sites are link centers? What sites are isolated from bad neighbors? Is there any sign of a standing group? When a search engine has enough data, such a pattern is actually quite clear. But a single webmaster often cannot grasp these broader horizons. This is a sentence, do not know the truth, only the body in this mountain.

Also note that the above diagram shows only link relationships. In fact, search engine algorithms can put a lot of other factors together. Of course, the formation is not two-dimensional or three-dimensional graphics, but multidimensional. We humans can only intuitively imagine what three-dimensional is like, multidimensional we can not imagine a visual image. But using mathematical language to describe three-dimensional and more dimensions is a truth. Search engine put many dimensions of the factors together, from all angles can emerge from the site in a variety of characteristics of the model, so as to give different processing.

Just as the example of the site being punished in the previous days is a typical example of pattern rendering. A single element is unlikely to cause the site to be penalized, buy a link, pay a comment, not a problem. It's not a problem to send a few spam comments. Even some sites put some hidden text, is not a problem. But when all this stuff with cheating or black hat features happens on the same Web site or on the same heap, the pattern is clearly presented.

A single action may be inadvertent negligence, or it may be a competitor maliciously framed. But when a model based on a large number of data emerges, it is hard to argue that it is innocent.

It is important that the model not only applies to the identification of cheating websites, but also applies to the identification of authoritative websites.