Search engine Evolution: from "Geek of Technology" to "the quick of human nature" again?

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Search engines have irreplaceable roles in the Internet. Almost all of the apps started out as a search--no matter what you need, search first before you turn to games, shopping, videos and more. It can be said that search is like the Internet air, everywhere, indispensable. But in the same commercial area of the Internet, search engines have also undergone a series of confrontation, competition, cooperation and follow, which has made more progress and change in technology. And the map of the search is enriched.

Several milestones of the search engine

24 years ago, a McGill University student joined several students to create the world's first internet search engine: Archie. The search engine is a tool to help users find files in Chiyu FTP servers all over the world (there was no HTTP application at the time).

And after several of the same type of search engine development, 1994 Yahoo was born. And under the leadership of Jerry, Yahoo has made an astonishing achievement on the World Wide Web search, even in many aspects of the later search engine has had a profound impact. That's why Yahoo's name runs through the history of the search engine.

1998, the company was founded, two founders to Google this name foreshadowed their own Internet infinity (googol) imagination. Two years later, Yahoo abandoned Inktomi in 2000, supporting its own native search results through Brin and PEC services. To this end, Google has finally been able to enter the giant's embedded interface, and Yahoo grew up with large enterprises.

Meanwhile, China's Baidu was set up on January 1, 2000. After having experienced the important position of the search engine in China, the search engine finally became one of the most important portals of the Internet. Google and Baidu, officially toward the real search engine enterprise forward, and have come out of their own characteristics of the road.

Google search and Baidu search for two ways

Google, a multinational technology company in the United States, is committed to Internet search, cloud computing, advertising technology and other fields, the development and provision of a large number of internet-based products and services. Baidu (Nasdaq abbreviation: BIDU) is the world's largest Chinese search engine, in January 2000 by Li, Xu two people founded in Beijing Zhongguancun, is committed to providing people with "simple, reliable" way of information access.

Currently, Google's market share in the United States is about 67% (2013 data), Baidu's market share in China is about 67.2% (2013 data), both in their respective countries of origin occupied a very close, in a monopolistic position.

Google-Technology geek:

Google search at the beginning of the development of technical response time, to achieve the ultimate starting point, with a very strong American thinking. From the earliest search results optimization, search time optimization, and then to the search bar after the input text of the smart reminder, and then to the search box display width, each change is in the use of the user to achieve a technology mechanism, and then do not affect their own experience. An online case: "Female man" Marissa for Google home Word control, after many adjustments, awakening. From then on, the homepage has a ruthless gate. 28! This is the maximum number of words on the homepage that Brin and Larry Page can tolerate, which is the geek path to Google's technology.

Baidu-human nature of the fast:

Baidu search initially and Google's development path is similar, but with the Chinese people's understanding, as well as the use of habits, humane aspects of the exploration, made a series of changes. For example, we are familiar with Baidu know, Baidu Encyclopedia and so on. In addition, Baidu now also has "light application": Search for retrieval and intelligent distribution, no need to download, that is, search is used. "Intimate Search" "Middle page": from the industry, through the search request intelligent to judge the vertical industry, and push content, products, services to users. To humanity-oriented, the pursuit of fast and convenient, a series of navigation guide, allowing users to input and search into more direct clicks, these are the human nature of the shortcut path.

leapfrogging, following the technological innovations

Of course, for two of the same technology-oriented internet companies, although the development of different paths, but in some technology will be mutually strategic and micro-innovation, which supports the enterprise's own market expansion and the development of search technology.

Image Search (map)

Image search refers to the user by uploading a picture or entering a picture address, so as to search the Internet and this picture similar to other picture resources, but also can find the information related to this picture. June 2010, Google Images search into the image search function (Google search by image), and have the same function of Baidu map, at the end of 2010 online.

Know and question

June 2005, Baidu was aware of the release, and gradually become China's most influential, the largest number of users of the question-and-answer functional platform. Google in 2007 and 2010, launched the Tianya question and answer, and Google questions and answers, together with Sina's love to ask, Tencent's search questions and answers, forming a search industry question and answer industry another pole.

Middle page and Knowledge map

In 2011, Baidu filed an intermediate page program, the middle business, a state of search engines and traditional industries to provide services to others. The success of Baidu's strategy was demonstrated by the success of the "Where to go" network last year, which was successfully passed through the middle page and listed in the United States.

Google's Knowledge Atlas was released in 2012 to better understand user search information and to summarize content related to search topics. The project first from the catering class O2O this point into, for these enterprises to guide better quality search traffic.

Provide better guidance for these enterprise traffic.

Lightweight application and Application search

August 2013, Baidu World Congress officially launched the "Light Application", through search for retrieval and intelligent distribution, to solve user needs and developers docking problem. The same year in November, Google application search online, it through the search keyword, with the Android Market Association, to carry out a number of related light application recommendations, increase practicality.

Instant and Immediate Search

September 2013, Google and Baidu almost at the same time separately launched the instant and the search. of which, Google's even though the search has basically done after the setup is complete, users in the search bar after the search, according to the record response time, immediately form a dynamic page, reduce response time; and Baidu is the search is to use the keyword matching the recommended Web application, the fastest speed to complete the search request, reduce response time.

What is the next step in search engine innovation?

From "Technology geek" to "human fast", Baidu and Google both fierce competition, and mutual learning, integration. So what will be the search engine for the future?

Personalized Search Innovation: After 8090 gradually become the internet-led days, personalization has become an unavoidable topic, and personalized search engine is also the two major giants need to consider the innovation, imagine, when you search a TV show, Search engine will take the initiative to you often browse several video sites by the length of the browse to sort, and find that they have the TV show page, directly click to watch.

Another scene is that you enter the phone call query, and then the system to match your longest use of mobile operators, and then enter the child interface to automatically fill out your account information, directly complete your personal mobile phone number of the cost of inquiries. Personalized, customized mechanism search.

Multimedia Search Innovation: When you search for a "GE video", appear GE news text material, the latest stills data, video data, micro-bo, micro-signal and so on. From the single media search appeared multimedia display, all-round to meet the requirements, in the degree of multimedia to get the greatest increase.

There are more intelligent, personalized, and more desirable to achieve within 5 years customized search function, with wearable equipment collection, may only be in our fingers, say a word, our "Google Glasses" "Baidu glasses" will be able to quickly guide us to achieve the desired results, and can be quickly displayed to the people around you to see, Do search fast, quick response, share fast, really do not have the Internet life (because the internet has become a daily).

Conclusion: As the article begins to say, search engines have irreplaceable roles in the Internet. Especially in the Internet for the King today, the importance of the search engine is increasingly prominent. In this, I hope that this Baidu, Google two big search giant, can in more different fields, with the original technology to change the world's determination to lead us into a more convenient, better search the world, for the search of the map dotted with a brighter future.