Search for 100 degrees and 360 degrees

(Zhou Ningning/Wen) "Search only 100 degrees, not as good as Yahoo search 360 degrees," China Yahoo New launch of a http://www.aliyun.com/zixun/aggregation/26343.html "" "" "" "" "" "" "" "search advertising caused the industry's uproar. According to the news, by the end of the year, China Yahoo will devote tens of millions of dollars to launch a large-scale publicity campaign. Target Baidu, China Yahoo aggressive attack or will set off the Chinese search engine industry a new round of war. Yahoo released a new search advertising banner, in this banner, Yahoo search Dark war Baidu search, claiming that their search technology is 360 degrees omni-directional search, ironic Baidu search not only inaccurate, but also presented the results are very one-sided. Far less accurate and comprehensive than Yahoo's search results. As shown in the figure:

From another directly related to the perspective of the group, the Yahoo League put the above banner, whether it is to put Ali's mother or Ali Alliance, there are many personal owners also said that, according to the previous experience in the league advertising, especially Yahoo and other search advertising bar look, Now put this kind of alliance ads on their own personal website, are likely to suffer from Baidu search retaliation. The site is likely to be blocked by Baidu. Ali mother just High-profile appearance, Yahoo immediately followed the tail of the tail, perhaps the person ridiculed, the listener gall, but in any case, this banner's conception and creativity is a Chinese search for a new bright spot.

Behind this high-profile attack is the brutal reality that Yahoo's search has lost market share in the past two years. In the current Yahoo search, there is a problem is particularly realistic: in the domestic search market increasingly concentrated in the trend, in the technical strength and no advantage of Yahoo search by what from Baidu and Google to regain market share? And users are accustomed to Baidu Chinese search today, Yahoo can how to change this situation? In homogeneous competition market, the stronger the strong is almost inevitable trend. The cost of catching users is often several times the lead, and for China's Yahoo, such input is clearly unrealistic. In fact, Yahoo search the current technical team for 150 people, and Google and Baidu's team is far from the size. What will be the outcome of the competition between the two richest companies in China's internet industry? Everybody's Watching!