Search for a bid answer will reveal the country double data diagram three trends

Recently, the entire Chinese Internet hottest topic, is undoubtedly Baidu, 360 bid Sogou. Industry Rumors: Sohu search for sales, Baidu, 360, Tencent are interested in acquisitions, of which 360 bid the most positive, but Baidu bid higher. Baidu joined is because do not want to Sogou was 360 down. As a search engine one of the first three Sogou, no matter who is ultimately merged, the Chinese search engine market is inevitable in a concussion. However, the specific aspects of these shocks, will be to what extent, many people only vague feeling, but no real understanding. But a few days ago, by the domestic large data services analysis of the country's dual-technology-led "National dual data Center" blew up a national double military chart, in the Three Kingdoms, the Wei metaphor to bid for the tripartite, from the massive data mining key indicators, to show us a variety of data analysis, but also very image of the three countries trend map, Outlines the possible changes in the search engine market as a result of a bid. Specifically, the country's dual "military intelligence map" through Baidu, Sogou, 360 of the territory situation, population structure, "army" strength, economic strength and other four dimensions, carried out a detailed analysis and interpretation. In the territory situation, Baidu, 360, Sogou market share is located in the top three, Baidu occupies 76% of the market share, as the largest territory of the Wei, and Sogou comparable to Shu, 360 as Wu. If Wei Shulian Horizontal, will let 360 short-term impact market hopeless. Conversely, if Wu Shuha longitudinal, will become Baidu scourge. After the merger, the population structure of the three countries will also change, which is one of the key factors affecting the development stamina. From the data before the merger, Sogou's new and old user ratio is the most development potential in the three countries. Before and after the merger, Baidu's new and old users than the 3.9/4.0;360 of new and old users are 3.9/4.4 respectively. Obviously, Wei Shulian horizontal, Baidu can ensure the advantage. and Wu Shuha longitudinal, 360 have "force" can map. And from the "military" strength to see. If Wei Shulian horizontal, Baidu can stabilize the advantage, Wu Shu combined longitudinal, 360 can be step-by-step, gradually establish their own advantages. From the search engine brought to the purchase of 5 visits to the proportion of purchase, before the merger, Baidu for 79%, 360 search for 75%, Sogou for 55%. After the merger, Baidu maintained 79% unchanged. and 360 search and acquisition Sogou, it can be raised to 58%, an increase of 3%. From the angle of economic strength to consider, Wei Shulian horizontal, Baidu can be said to be icing on the cake. and Wu Shuha longitudinal, 360 strength greatly increase. From the comparison before and after the merger, Baidu's effective source, direct conversion, can be increased by 5%; Effective bridge is increased by 8% (the number of effective sources refers to the number of conversions that are brought by the first contact channel in all transformations; the number of effective bridges is in all transformations, Conversion times as intermediate contact channels: The number of direct conversions refers to the number of conversions that are directly generated in all transformations. Although the percentage is small, but given the basis of Baidu itself, this change can not be underestimated. And 360 after the search dog,360 of the indicators have been significantly improved, where the effective source can be increased by 49%, effective bridge 40%, direct conversion can be increased by 52%. Through the above four dimensions of analysis, the conclusion is ripe: If Baidu bid success, it is like Wei Shulian horizontal, strong stronger, unassailable, and if 360 bid success, just as Wu Shuha longitudinal, 360 Add pay fire, BR can be period! Although the answer to the bid is not finally revealed, but its impact and the changes in the market structure, The above analysis can be said to be very clear. Let's wait and see!