Search for a full interpretation of the SMO concept

Absrtact: What is this search? Recently, by Google China's member Liu led a team of such search quietly online, and compared to the previous 360 search different, and so search using a differentiated perspective to kill into the domestic search engine market, because this is the first

What is the search? Recently, by Google China's member Liu led a team of such search quietly online, and compared to the previous 360 search different, and so search using a differentiated perspective to kill into the domestic search engine market, because this is the first domestic and social platform Sina Weibo cooperation, jointly promote the "search engine + Social network "mode filters information to interpret the SMO concept of the search engine.

With these differentiated core competitiveness, it is possible in the original competition in the search engine market to get a foothold. And so search compared to the current Baidu, Google, search and other search engines have several obvious differences, mainly in the following areas:

UI interface and result presentation

As you can see from the search Beta interface above, so far, the home page of the search for the main pages, real-time, pictures, communities, these choices, looks very concise but currently only beta, may be formally online after the relevant functions will be further improved, and from the display of search results, not only to show the snapshot, It also adds information such as sharing, praising, forwarding, and Twitter references.

Ii. Integration of social elements

Although Google has Google Group, Baidu has a number of Baidu bar and other social-sharing platform, but in search results did not improve the results of the substantive role of the results, showing the rankings are basically using their own fixed algorithm, although Google and Baidu are constantly improving their own algorithm, But it is impossible for a machine to be intelligent to understand everyone's ideas, so only by combining people and information to facilitate the flow of information can you better get the information you need. With this search, you can focus on friends, ask questions, focus on topics, and share knowledge. What you do and what you generate will be delivered to the person who pays attention to you the first time. You can search the Internet anytime, anywhere, to get information, and you are constantly changing the Internet to contribute value.

Third, the search results of the exclusive

The current search engine through the user behavior, keyword search times, page display volume, page clicks and other information to analyze the weight of the page, through the data analysis to find users most satisfied with the answer, improve the user's content experience, although through this most recognized results may meet the needs of most people, But for individuals, this information does not necessarily satisfy you. And so search search rankings results are not only machine and algorithm computing activities, but according to personal interests, topic Exchange, attention content and other information personalized screening, to obtain exclusive personal search results.

Iv. Information interaction

Baidu before the introduction of thumb Baidu share button, through Baidu to share this interactive tool to help analyze the importance of the Web page, and in fact the network can not only praise others, express views, share information ... Your interaction with information is not limited by time, place, or equipment, and you should have complete control over the carrier and audience of the information. At the same time search also created a topic such an information structure, want to more efficient than the Web page aggregation of information in a way people can understand. The interaction of all your interactions will be recorded, used to analyze your personal interests and then improve your information acquisition efficiency.