Search for a room or work with the World Bank to engage in financial

Absrtact: SouFun The fate of this half-year in May has undergone a major reversal. The latest news is that they are cooperating with the World Bank. World Union Bank insiders yesterday to the "First financial daily" reporter revealed that the World Union and search House will have cooperation, may be a

The fate of SouFun in May has undergone a major reversal. The latest news is that they are cooperating with the World Bank.

WorldCom insiders yesterday to the "First financial daily" reporter revealed that the World Union Bank and search House will have cooperation, may be a class of new products such as o2m, as well as the financial business cooperation, specific cooperation details will be announced this week.

The insider also said the search house holding the World Bank is unlikely.

It is understood that the World Bank in real estate and related services as a strategic gathering point, and strive to strong offline services as a fundamental to the platform and large data based on the institutional customers and end-users to provide diversified integration services. To construct the unique real estate ecosystem service chain of the World Union, to form the competition difference by the value-added integration service, the World Union Bank calls it "Xiangyun strategy" and its o2m business model under its guidance.

The "takeover" incident was so fermented: on the evening of July 6, Chen Jinsong, chairman of the Shenzhen World Bank's Real Estate Consultants Co., released a 5-word microblog, "the House of the world."

On the node where the bank was planning to suspend its business, the only brief pause on the deleted microblogging site was thought-provoking, and the industry speculated on the form of cooperation between the World Union and the House-search.

Searching the room does require some fresh blood.

In the early morning of May 31, SouFun plunged 7.28%, June 13 morning, soufun the day of the closing price fell 1.81 U.S. dollars.

The company's crisis began to spread in May, May 28, the Hangzhou second-hand housing market, more than 80% market share of 9 real estate brokerage companies announced in Alliance form, now, the next shelf in the soufun of all listings.

The events of Hangzhou's lower shelves were rapidly fermented in other cities. Soon after, Chongqing 10 intermediary formed alliance and SouFun to start negotiations, Beijing also set up by chain home, I love my home, Zhongyuan real estate, wheat field real estate, 21st century real estate five intermediary alliance and SouFun to negotiate.

In Qingdao, things seem to be more serious. June 11, Qingdao 50 Real estate intermediary companies formed a coalition, announced a comprehensive suspension of cooperation with SouFun, 160,000 sets of listings from the SouFun port from the shelves. The confrontation between the two sides is spreading.

With all the housing agents together under the SouFun, the stock price of the way down: in the encounter with the next day of the Hangzhou intermediary, SouFun's market value evaporated 3.5 billion yuan.

It seems that the company is becoming an intermediary "public Enemy."

According to media reports, SouFun chairman Tianquan wrote in an internal mail: "Most of the brokerage companies, including I love my family and other members of the Union, are the House of God, they have in the past several years, created today's search house, is their input to the search house brought high income and profits. ”

Dependent and interdependent. A person in the World Union Bank said that the World Bank has been with a number of internet companies in negotiations, including SouFun and other sites.

We can see that the main business of the house search includes four modules: Network marketing Services (mainly for the advertising revenue on SouFun), E-commerce (Search Room card business, etc.), search room to help release (mainly for second-hand housing brokers and rankings) and other value-added services (including research, data Services), all for online services.

And the bank's business mainly includes agent sales business, consultancy business, asset service business and financial services business, basic for offline business, including sales agent revenue accounted for 67.67% of total income. After this cooperation, the two sides are expected to carry out online and offline linkage, the resources of their respective hands to integrate.

As to what kind of cards the two are going to play, the two insiders told reporters separately that they might announce their cards this two days, but the house search does require some new resources to boost the stock price.