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Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A production shelf and storage equipment of the enterprise website customers in Google left keyword optimization ranking process encountered trouble. This year the business owner attaches great importance to the company's flagship product shelves and storage equipment in the key words in Google rankings. Shelves and storage equipment is the main production base in Nanjing, because in the peer, the company's competitors the same keywords in Google's ranking has been far ahead, let him feel more and more pressure.

The beginning is the enterprise's own network department in doing Google left optimization rankings, however, they put the word shelf optimization to 12, but always on the top 10, that is, Google keyword search results of the home page. In general, the product keyword to rank in the top 10, advertising will be the first effect. The boss knows that. But let him depressed is, shelf this word ranked to 12, unexpectedly three months passed, but always on the home page. So helpless, found me, let me give him analysis and analysis reasons.

After reading his website, first feel that the site has a lot of corporate web site The usual ills, CMS (CMS is content Management system abbreviation, meaning "Content management systems"), what seems to be "fine" CMS, let me surprised. News and Information Publishing system page with a lot of suffix parameters, the number of poor Web pages. Use the site map to generate software to the site, a total of only 128 pages. Home Flash animation occupies a large position, there is no text of the place to foot.

So I asked the boss, your company network department is how to optimize ah, such a situation can also rank in 12, good! The boss said, not clear ah, as if they say to buy what mass software, said that the Internet has introduced a mass of software can be the keyword rankings to Google top to go, spent thousands of of dollars. Sweat, not the fruit I expected!

The boss said the mass software is probably blog mass or message this mass what, this kind of garbage link manufacturing software, do not go well from the site internal optimization to start, but uncontrolled massive simply add links, just use Google algorithm in the negligence and loopholes, but once Google detected, The likely result is that the site is removed from Google's index.

In fact, many of the client cases we promote in China are similar to the boss. To the personal SEO (SEO is search engine optimization abbreviation, another story is search engine optimization, practitioners called SEO) fooled have it; Just start to think they are cheap, or buy some software is not expensive, but, to the back, often regret. As it turns out, in the wake of Google updates, their key-word shelves and storage equipment have been ranked hundreds of. But according to my observation, Google's punishment for the site is a bit impersonal. Or perhaps, the Enterprise Network Department personnel external link offensive less than personal SEO came violent. Because you know, Google Webmaster tools in the help of the instructions are explicitly prohibit the use of mass software to send junk links to the way the keyword ranked top.

A week ago, I received the boss's crying, you said I have a network department these people do eat ah. Obviously go up 12, now even shadow can not find AH. After listening to the boss crying, I deeply feel the responsibility of SEO service company, SEO is not only to enrich the purse, but also for the customer. But they also feel that the bosses of Chinese companies still need a long way to go to online marketing, because very early, I wrote: As long as the domestic business owners of network marketing a little understanding, will not be a lot of irresponsible network companies or personal SEO deceived, at least if they want to fencing network marketing, will not go a lot of bias. For Alibaba held the annual "Top Ten Network Business selection activities", I sincerely commend. These marketers are very savvy about using internet marketing to earn big orders for their companies online.

Take over this kind of enterprise website is a very headache thing, at the beginning, the website optimizes then must to the website axe. And this kind of operation, still not as direct manufacture another enterprise website to be happy. But corporate bosses are frugal, we can hardly persuade him to do the site optimization, but also the site revision, most of them feel that the site optimization will have to drop their website, or they do not understand the site before the site to optimize the implementation of the work will bring how much "harm." Even they misunderstood to be SEO optimization work is extremely simple things, simple as the street of the woman to buy cabbage, as simple as it seems today to the contract money to us, tomorrow or within a week will be able to put their keywords in Google's left home page. So in the long term for the enterprise customer service process, I have been deeply troubled by such problems.

This dilemma is also a search engine marketing companies must face the fact that the company's boss is willing to do site optimization rankings Hou, can listen to your persuasion, the unqualified non-standard site to be revised out. Because the website revision must increase the relative expense. Although many bosses do not want to, but also a lot of customers can understand this piece. In Hangzhou, there is a production of CD-ROM customers, previously found us just for the site's keyword rankings (google Chinese and Google English, their products have domestic and export, of course, export for them is more important, after all, export accounted for 70% of the company's share of sales), always from Taiwan, old, Taiwanese enterprises ' understanding of internet marketing in my imagination will be 3-5 years ahead of the mainland. When talking about the cost of keyword ranking, we recommend that the boss of the site before the revision, although they did a good job before the site, in Google's PR value, the number of pages included, and other basic links are good, but the relevant keywords are not ranked just. They are targeted at foreign high-end customers in Europe and America. We mentioned in the proposal that the corporate website should be made into a European-American style Web site, and the server moved to the United States. This can be done to personalize the site for different customers, in line with the practice of international giant website. and server IP in the United States, the English keyword optimization is also helpful. These very basic website optimization details, the boss is very agreeable. Think since very big key keyword optimization cost all out, what more do you care about the cost of a site revision? And our plan is all right.

In take over the Shelf Enterprise website optimization, spent one weeks of the site rectification time, and the site's CMS is remote server output whole station, no background can be managed. Let a person really is to laugh and cry, helpless under, had to manually add HTML pure static article. I am too often for the client site to add articles, it seems that there is a speed beyond the imagination. Like this shelf site, I directly in Google information input "shelves", "storage equipment" two keywords, so in the search out of the information are very good shelves and storage equipment news. The same method can also search out Baidu news, every day to obtain new articles on the good. Then find some shelves of industry sites, the shelves of knowledge, shelf product content to salvage, a "plump meat" shelf site makeover new.

China's corporate web site, a lot of the construction is finished, will not be renewed. At the outset, the boss of the fashion, some thought that the website is to promote, and some although also have struggled to promote the site, but the method ultimately to no avail, and China's network companies fancy products mostly, as long as the enterprise spent money, whether it has no effect. So the enterprise under the distorted idea, then felt buys buys the network advertisement, then may wait for the customer to come, lacks one kind of overall network marketing effect appraisal way, finally to fail to retire. Some even make the website to promote abnormal psychology, no effect on the network companies and network products and hate it.

Web site updates at the same time, we vigorously increase the external links, so the shelf site in the "both inside and outside the repair" situation, back to the 16-bit. Fortunately, before the network department in the mass link, and did not annoy Google, to achieve the result of K. Otherwise, the consequences would be disastrous.

In our promotion China team, is responsible for the Chinese keyword optimization is 6 people altogether. Two senior SEO, has been the body through the "hundred Wars." One SEO is responsible for the internal optimization of the site, the other is responsible for the writing of soft writing. The remaining four people are responsible for external high-quality links. Google's core algorithm is the PR value, PR value is the importance of Google for each page rating, external links is based on the PR value to score, the highest full divided into 10 points, the score from 0, the higher the more important the page. Although the PR value is one of Google's many algorithms, the keyword ranking is not the only effect, but in the same conditions, the role of the PR value is still very obvious.

After taking over the three weeks, the shelf key to maintain the basic 12-20-bit floating between, I feel very puzzled, why other customer keyword after careful optimization, ranking has been on the top 10. And time after the shelf site optimization? After careful observation, Google Webmaster Tools show that Google has not updated the site's home page since May 20. What's so strange about this? Because the HTML static news page has been added by hand, it has been included in more than 90%. I thought to myself: is the site being punished by Google, no longer trusted? Or is the Shelf keyword competition very intense? Google is always so strange and sometimes hard to understand. And I am often happy to solve these "mysteries" and bittersweet blend. No wonder Seoer said Google had a strange temper.

So I began to write soft text, soft Wen is a very strange thing. You can say it is advertising, it can also be said that it is the Enterprise brand marketing tool. An enterprise wants to promote the brand on the net, the soft article is essential. Because of social accumulation over the years. With a number of web site editors have a good relationship. After two weeks after the release of the soft text, the Shelf keyword ranking finally quite the top 10. In fact, Seoer are clear, a good seoer, soft writing skills are essential. In foreign countries, many high-level search engine marketing companies have expert writing team, specifically for the customer writing site manuscripts. These high level of soft, the most important role in ranking keywords is to bring high-quality external links. and original article, is Google's favorite feast. Good soft text is easily reproduced, so a large number of external links will wind up. This is also seoer "42 pull the heavy" the important technique.

Finally can hear the shelf enterprise boss's laughter, the phone that one side appears very exaggerated. In fact, it is not surprising that we do this line is very clear. Traffic is the lifeblood of the site, and the Web site traffic is more than 80% from the search engine, in the search engine, 99% of the search results from the left to select the top ten to enter the site. Search Big Mac! As Li said: Search engine in 10 years of the first role in internet marketing will not change. Search engines have changed the lives of human beings and have also brought huge business benefits to businesses. Have heard that some foreign giant group product keywords from Google's home page fell to more than 100, or even behind, the month's performance straight down 20%. It is conceivable that Google's top 10 position on the left is how important.

After that is to enter the shelf Enterprise keyword maintenance period. Later, and the boss in constant communication, finally also recognized the site revision of things. and by the promotion of the Chinese team developed by the site is around the idea of optimization, such sites and search engines have a good point of agreement. Later, they received the boss's email, said the letter has been received from the Google order, they also said a lot of gratitude and so on. I know that orders like shelves are big. In a year, as long as from Google to a few single, basically already very much in line with the advertising input and output ratio effect. I also with the big sigh of relief.

Search engine marketing, in the domestic still just started, and promote China focused on enterprise network marketing, customers make money, we also make money. Enterprise Network Marketing needs a long way to go, the same, we also have a long way to go.

Author: Dragon squealing

Original: Promotion of China

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