Search for "Platinum traffic" controversy

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Recently, China Internet Network Information Center (CNNIC) released the "2007 China Search Engine Market Research Report", the report shows that the daily use of search engine users have been as high as 61.91%, and the user's dependence on search engines continue to increase, such as Sogou, Baidu, Google and other domestic major search engines in all aspects have different degrees of growth.

The "Platinum Flow" which can bring the actual marketing benefit to the enterprise is more and more concerned by the industry.

Some people in the industry found that some of the rapid increase in the flow of search engines do not directly drive the promotion of their business value. The latest data on the Internet show that China's search engine marketing accounted for only 25% of the total network marketing. In the United States search engine marketing accounted for the entire network marketing 42%, while in Japan, 80% of netizens will be through the search for further purchase behavior.

The rapid increase in traffic is true gold or silver or just illusory popularity has sparked widespread thinking. And more of the view that can bring the actual marketing benefits to the enterprise flow should be independent from the general flow, as a measure of a search engine real business value indicators. Compared with ordinary flow, they are called "Platinum traffic".

From participating in this CNNIC survey, it can be found that more and more people began to pay attention to the problem of platinum flow, there is a job and a higher monthly income of the so-called high-end users become a special object of investigation is an example. Not long ago the authority of the investigation agency CTR also published a "2007 Search engine user structure and advertising Value Research report", and Cnnic survey, CTR Survey is fully focused on the search for those most advertising value of the search engine users, that is, platinum traffic whereabouts. It is more instructive to judge the business value of a search engine and the search marketing of an enterprise.

CTR Survey results show that China's search engine user monthly income average has reached 3665 yuan. Sogou Search the user to 4057 yuan monthly income topped the list, Yahoo and Google ranked thereafter. In the proportion of individuals earning 5000 or even more than 10000 of high-income groups, Sogou search leads, reaching 1% and 7.6% respectively. In addition, from the family income, the current Chinese search engine users average is 7397 yuan. Sogou search to 7879 yuan far exceed the average and top, followed by Google. In these indicators, Sogou search embodies the advantages of platinum flow, which is the industry's search on the business value of the potential of the general optimistic about the facts coincide.