Search for the second largest mobile phone application of non-text search form gradually trend

Mobile search shows a thriving situation. According to China Internet Information Center (CNNIC) recently released the "2014 Chinese Netizens Search Behavior Research report" shows that in the first half, China's mobile phone search engine users up to 405.83 million people, as of the second quarter of this year has exceeded the mobile phone news, in addition to mobile phone instant messaging outside the second largest mobile applications.

Mobile search continues to penetrate the daily life of users, only text search has long been unable to meet the needs of users, pictures, voice, portrait search will become a trend. Search enterprises in the new trend under the courage to explore, seize the direction of industry development, and constantly improve the user experience, only in this way, can go farther.

Mobile search for second-largest mobile apps

View the news, find the location, search the latest entertainment information ... With the rapid development of mobile internet, mobile phone search application is becoming more and more popular. According to CNNIC recently released the "2014 Chinese Netizens Search Behavior Research report" shows: As of the second quarter of this year, China's mobile phone search engine users up to 405.83 million people, compared with the same period last year, growth of 81.52 million people, the growth rate of 25.1%, mobile phone users reached 77%. Mobile search engine users continue to maintain rapid growth, as of the second quarter of this year has surpassed mobile news, as in addition to mobile phone instant messaging outside the second largest mobile applications.

Mobile search has brought about great changes in our life, transportation, shopping decisions, leisure and entertainment to kill time, and so can be anywhere to turn to search, to meet the daily needs of users.

According to the latest data released by Iimedia Research, a market investigation agency, the first half of the 2014 domestic user mobile search content distribution, the most commonly searched information type is "hot news" category, accounting for 32.8%; second, shopping, catering, entertainment, landscape information search, accounting for 32.8% , ticket ordering information also occupies 6.2%, the "novel" Literature works also has a certain percentage of user search rate, accounting for more than 19.7%.

It is understood that mobile phone multi-channel search characteristics, mobile phone search users in the past six months, 56.6% of users have used the network map to search for information, and Baidu map in the user from the PC to the mobile end of the migration process, with ultra-high common rate at the same time in the PC and mobile end of the summit.

Mobile search competition is becoming more and more intense

Mobile search is an important portal of mobile Internet, which has developed rapidly in recent years. According to the latest data, the 2013 mobile search market showed a steady upward trend, as of the second quarter of 2014, mobile search market revenue has reached 1.781 billion yuan. Mobile search has become the internet giant competition for food cake, the market is increasingly competitive.

According to the "2014 Chinese Internet users search Behavior Research report", as of the second quarter, the domestic comprehensive search engine users, 97.4% in the past six months, the use of Baidu Search, Tencent Search, Sogou penetration rate of 43.6%, ranked second, the third for Google search, penetration rate of 41.7%. And in the mobile phone search brand penetration, it is understood that in the use of mobile phone comprehensive search engine users, in the past six months used Baidu search ratio of 95.8%, Sogou search, Google search by the second to third, penetration rate of 36.8% and 33.1% respectively. In addition, focus on mobile phone search brand enterprises, such as appropriate search, easy search, Confucianism leopard Search, God horse Search brand permeability is basically in single-digit or even about 1%, brand penetration is not high.

From the above data can be seen in the comprehensive search field, Baidu has a greater advantage, stable in the first camp. Industry insiders said that search is a high technical threshold of the field, resulting in comprehensive search engines and map search market pattern is relatively stable. and Baidu comprehensive search of the strong and the rapid rise of Baidu map, forming a product and user habits of complementarity, leading to two major entry-level platform for the common growth.

It is not to be overlooked that mobile search not only has technology and platform factors, large data, function innovation, life service information integration ability, innovation ability and so on are the key factors to subvert the ranking of Mobile search field. In this ever-changing era of mobile internet, subversion can happen at any time. 360 President Xiangdong recently in the first Digital World Congress, said the goal of mobile search is to use two years, the current PC search market scale, that is, 30%. This means that 360 will be fully developed in the future mobile search, so that it reproduced the PC search rocket-like growth miracle.

Diversity Search Trends

With the development of mobile Internet, only text search can not satisfy the increasingly rich application scene. When the user wants to go through the food on the table to find nutrition knowledge to learn recipes; When you see a beautiful plant, want to know its name ... Non-text search has become a big demand for the current user.

In the recent 201,400-year World Congress, Baidu founder, chairman and CEO Robin Li predicted that the next five years, the use of voice and image search for more than 50% requests, more than the amount of pure text requests.

Li believes that the advent of the mobile internet era, so that the various industries have undergone tremendous changes, but also to the user to bring new possibilities and opportunities. From Baidu Search, consumer behavior changes mainly in two aspects. The first is speech search. Modern search is able to use voice, voice is a more natural way to express demand, there are currently 10% to enter the search for Baidu is the form of voice into. According to the introduction, Baidu statistics found that a person to use 500 times a day for voice search, more than 400 voice search for most of the people are children.

Another form of search is an image search. Baidu can now support the use of photographs to carry out image content search, such as the capture of furniture, handicrafts, flowers, etc. to understand the specific information of the object.

Industry experts also pointed out that the non-text search for future industry development has a profound impact. For example, take a bag of clothing search online shopping address, you can also search the same paragraph, parity, this search has a very high commercial value.

In fact, non-text search has become a new field of search giant's successive exerting force. Recently, mobile phone Baidu 5.5 Photo-search version as the world's first to support arbitrary photo recognition of the search app has also come out, Hkust Net launched a voice search local life service function. It can be foreseen that the future diversification of search patterns will make the user's life more convenient.

The development of search technology such as picture and voice has brought a qualitative leap for mobile search. Search enterprises to grasp the increasingly diverse needs of users, and enhance the user experience, so as to go further.