Search how to serve the rich

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Is it easy to pay from a rich man's pocket or from a poor man's pocket? Don't get back in the head. It depends on the way the money is paid. To get 5 yuan out of a poor man's pocket, you first need to put 10 yuan in his pocket. Ma Yun is to pursue this philosophy, to help small and medium-sized enterprises first to make money, and then pay, so Alibaba and Taobao. To get 5 yuan out of a rich man's pocket, you're not giving him 10 yuan, but you should tell him that another rich man has given you 5 yuan. Different ways to pay, so there are differentiated products, for search engines, the same.

Search engines for the rich and the poor

In the product catalog of Baidu, there are five categories of products, are search engines, Network Alliance promotion, brand area, value-added tools and professional services, see these products for two level division, and finally SEO and brand area. For SEO, search engines need to do a lot of work, including algorithm optimization and improvement, information screening and review and so on. But for 1782.html "> Brand Enterprises, the search engine needs to do is very simple. Open an open space, brand enterprises need to put what we put. Baidu's brand area can be summed up in three parts: corporate identity (logo and enterprise name, Introduction), Corporate custom columns, right ads. Other search engines such as Sogou, search, 360 is basically similar. Basically each big search engine's brand area, all in the prominent position displays the brand logo, has the difference mainly is the enterprise customization plate. Some enterprises customized micro-blog, news, mall and so on, especially social and electrical business trends, brand enterprises for micro-blog interaction, online Mall special value, have a corresponding link entrance.

Think and reach

Search engine is the entrance, brand enterprises not only access to the channel, but also hope to be able to advertise on the search engine brand, search engine brand area is to meet the enterprise's idea. But does the brand area of the search engine satisfy an idea that has reached both the entrance and the purpose of branding? It is doubtful. In the brand area of the important two clues to see, one is interactive, one is the mall. If I were a fan of Lenovo, I would usually focus on Twitter's official microblog rather than search engines for attention. When I need to buy a Lenovo computer, I will enter the search engine Taobao Mall, Jingdong Mall, instead of input "Lenovo", and then from the Search engine home page into the mall, search engine provides the entrance, in fact, with the meaning of the superfluous. Therefore, the brand area is to provide a number of entry into the enterprise, but also want to promote the role of corporate branding, but too much of the entrance is useless, and the effect of brand promotion is limited. Perhaps for this reason, Google does not have a corresponding brand zone. Google also provides brand enterprises with more than the general brand more display space, but according to the author guess, should not be based on the requirements of the enterprise customization. We search "Lenovo" in Google, the natural ranking is Lenovo's official website and part of the sub column. We search for "Dell", the natural ranking is Dell's official website.

The attitude of the rich can be seen in the conduct of a product or company. Similarly, what kind of attitude to brand enterprises, you can see a search engine culture. This article by the show Station Net original http://www.xiuzhanwang.com (Weave dream template), reprint please keep link. Thank you.