Search makes people happy.

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Since Google's "robot" crawling every corner of the Internet, search engines increasingly become inseparable from the Internet tools, the reason is very simple, in the vast amount of information without screening is impossible to complete the selection of a specific information such a task, so the early search engine more like a screening tool, In order to give people more convenience.

This idea runs throughout The Web page has developed into the 2.0 era, richer network media information coverage of the global network, search engines become more important, while those behind the scenes of capitalists also see its great profit market, the world as long as the money to promote the project there is no rapid expansion, so the search engine originator of Google has become the world's largest profit market, high-speed driving the emerging technology industry hair Exhibition。

In China, almost all of the Internet industry projects are replicated in foreign countries, as long as there is no one to take over to be packaged and promoted, can be a big way, search engine is the same truth. So far, all search engines are inseparable from the "robot" mode, because there is no better technology to replace it.

The birth of China's first search engine in the late 90 no fewer than 10 search engines fully prove that the product in the domestic huge market, of course, before Baidu someone started for some large companies to do search services, including the previous search software, and in the weather, geography, people and a certain point does not have the situation, Those products are due to lack of vitality and towards the end, and finally left Baidu a big winner.

Current domestic search engine pattern

Believe that in the Internet more developed today, general network can say at least Baidu, Sogou, search, Youdao These several searches, the industry will certainly pay attention to 360 of searches, search, people search, of course, and authoritative mobile search and Pangu search, no longer elaborate these search products, interested friends can search, Using this search engine to search the search engine is a fun thing to do and you can see the pertinent evaluations between these searches.

In addition to these general search engines, Taobao and other sites such as shopping search, Renren Web sites such as social search, Youku potato sites such as audio-visual search, Tencent for the Discuz forum launched vertical and horizontal search products, is also the leader in various industries.

As you can see, the simple general search development to the late can not meet people's needs for search, and other internet industry, but also to a smaller and more fine market development.

Should the purpose of search engine insist on serving the people?

The purpose of the search engine is to serve the people, this point from the current shopping search, music search, news search and so have been embodied, it is clear that a lack of site search sites is not feasible, which is also a simple blog today also has the reason for the query function.

However, we cannot deny the fact that search engines are becoming more and more commercial, most netizens of course do not care about those who are more and more fierce competition keyword, but only after you search a keyword, all are inferior merchandise ads or turned a few pages did not turn to their own query content, you will feel particularly disappointed or heart aversion?

At this point, the purpose of the search is still adhering to the service of the people? Of course, the reason for this and the domestic Internet flooding collection, pseudo original, etc. have a certain relationship, but can not be the reason for search engine explanation, whether more accurate search or shielding flooding phenomenon is still the main direction after.

The survival way of domestic search engine

In addition to Baidu, the search market in the 70% share of the giant, other search engines can not even make a living, not backed by the portal capital is derivative related products, this has become the mainstream development direction of the search industry.

Sogou itself originated in Sohu, and the development strategy is the input method + browser + search engine interconnection way; Search also has these products, and derived from the Discuz forum for vertical and horizontal search, Youdao in the field of translation, at the same time integrated portal to launch comprehensive extension services; As for the 360 search is going on, You may be more aware than I am that there is no longer a profit model for other search engines, through which you can see the competitive state of the search engine market, and even if other searches have a small share, the share will be maintained in other ways and will not be given away to justify the importance of searching the Internet.

Of course, Baidu's bid ranking business is still doing a booming, huge flow and brand publicity is the major enterprises even if the money is also flocking to one of the reasons, and the current flood of information content and not enough to conquer the user experience of the search results for its buried an important foreshadowing, but also hearsay said Baidu ranked manual intervention seriously. Of course, an industry tycoon will not collapse because of some gossip, if the truth dictates, it is easy to pay attention to.

Search Engine Competition

At present, the search engine's biggest competitor is SNS, this kind of social interaction mode is characterized by its strong interaction, everyone can bring to their friends circle, community and other friends quickly and instantly share the latest information or hot events, this is not available search engines.

With the rise of microblogging, Renren, friends and social software applications, sharing has become the mainstream of the current Internet, such products have no better profit model in the short term, but in recent years, occasional reports, exposure lights events are closely linked with a strong vitality. At the same time, these products integrated search engine functions, such as Tencent Weibo and QQ, users can also be in such products directly to the search engine, and then search for more detailed content.

In addition, the above mentioned shopping search, life search, audio and video search products, if these search to do a more detailed, more humane, will be a general search engine subdivision under the strong competition.

If the rise of the higher angle, the current domestic search engine competition has risen to the competition of industry giants, major industry giants are doing the platform, from search engines, electric dealers, portals, games, SNS and to the subsequent market segments of the industry giants, are open to the platform, looking for more businesses and teams for their hard work, Together to create a larger market.

So, not just search engines, including other industries, is not so much the competition between the industry, rather than the competition between the platform, and the platform means what products can be done, but not every platform has its own strengths, to avoid weaknesses between the trade-offs between the current Internet industry has such a pattern.

Throughout the major industries, only the search engine is a sales service without their products, even if the introduction of more products are to improve the network to promote services, rather than to the public to provide their products, it can be said that this is very sad. Although the major search engines are in the withdrawal of more additional products, compared to other already developed industries, want to enter a piece of it must be invested in a considerable amount of financial, human and material resources, this is the search engine industry must face in the future.

Limited to space, this article will be written here, and then I will write a few articles on the search engine industry, I hope that friends support, thank you.