Search Market Brewing Change 08 search for new forces to emerge

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2008 China Search conference held in Beijing. Published in the "2008 China Search Engine Market Research Report", the report pointed out that the Chinese search market pattern is changing, to Baidu, Google led by the old search tau, as well as the new search engine such as NetEase Youdao such rapid rise. Coupled with the recent public opinion on the ranking of the hot debate to promote the industry environment, you can see that the search market is facing new changes.

With the development of Internet technology, search engine technology also faces the challenge of constantly innovating to meet the needs of users. This is a user to create content and unlimited interoperability of the era, into the web2.0 era of users are increasingly not satisfied with the passive acceptance of information, their search needs more personalized features. From the blog forum to SNS community website, the communication between netizens is quietly changing. Search engines, whether from providing search results or product development, are more focused on interactivity and satisfying user personalization experience than ever before. NetEase Youdao just launched a new function-hot smell "smart topic results", with the user Search News integrated blog, pictures, videos, related topics and other results, for netizens to provide a "search thinking" of the new news reading mode, And with the skin function of the Youdao personalized home is more clearly embodies the interactive and personalized features.

so the search market is more subdivided under the needs of users. Recently emerged a lot of new vertical applications, such as Google China's recent push to live search, try to provide a full range of user life search experience. Baidu recently launched a large Consumer-to-consumer trading platform "yes", but also explained the growth of E-commerce market for the search industry to stimulate the formation. Compared to the United States, South Korea compare shopping search engine in full swing, Chinese search engine how in the online shopping market share a cup of soup, may be another topic in the near future.

and search technology brings innovation and change not only embodied in their own development, but also the traditional software to be driven and promoted. Many new applications developed based on search technology have made the traditional software model glow For example, Youdao Desktop Dictionary of the original "network interpretation" technology, in particular, taking into account the language of Chinese-speaking users and needs, including a large number of network vocabulary and examples, the introduction of a year, users have exceeded 6 million; Another example is the use of search technology to achieve the input method software innovation Sogou. The next way to incorporate search technology into traditional software, the breakthrough in the new application of the Internet is where the search industry is actively thinking.

"2008 China search engine Market Research Special Report" also pointed out that the search engine market size has been adversely affected by the macro-economic decline, but because the company's knowledge and application of search engine marketing is still in a rapid growth period, for many small and medium-sized enterprises, the economic situation changes so that they have to reduce advertising budgets and focus on the audience to cover more accurate and accurate, more to meet the personalized needs of customers search engine marketing.

But along with the search engine marketing market concern growth is to its business model standardization appeal. The recent CCTV exposure of the "bid ranking" issue by the public questioning and fierce attack on the search engine objectivity and impartiality of the challenge. "The Gentleman loves the wealth, takes the Youdao", the search engine profession is under the public opinion supervision examines oneself, establishes the integrity self-discipline the value, the common maintenance healthy industry atmosphere.

At the forefront of the search market is the development of Internet technology and public opinion under the supervision of the constant change, the report data shows that Baidu, Google, Yahoo is still located in the first echelon of the competition, the overall market share of three to 96.4%, to NetEase Youdao as the representative of the search for new forces are catching up No matter from the technical innovation or the Chinese user personalized experience of satisfaction, has made new achievements, this shows that the 09 search market will show a new unknown pattern. This article by Yiwu job-seeking apartment www.13735654285.cn feeds