Search Marketing Analysis: SEO can for brand customers to do what

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As users increase the use of search engines, more and more brand advertisers began to focus on search marketing, but in the "search marketing" and other new media marketing forms, the brand advertisers more contact with the traditional marketing media, such as television, plane, radio advertising, their understanding of new media marketing is still in the exploration stage, In particular, search marketing this set of advertising and technology in a form of marketing, in terms of the brand customers I serve, 70% of customers see search marketing as advertising, and 30% of customers know that search marketing includes both ad search and natural search, while only 10% of customers know that natural search can be done through "SEO". Today, what SEO can bring to the brand advertisers?

1, Website SEO optimization

At present, many brands, when users search for brand words, can not find their official website or ranking behind. They have put in a lot of offline advertising or hard advertising to advertise, and when the user is interested in the product to search, but can not find the corresponding official content, this will greatly reduce the conversion rate of customers, and through the official website SEO optimization, can make it easy for users to search the website, and through the official authoritative information to understand the details, and then buy.

2. Active Search Exposure

Brand customers, has been very happy to do offline activities, through the offline activities to enhance the real experience of the potential customers, as well as the product brand Word-of-mouth transmission, and most of the brand customers in the offline activities before, will be the internet to preheat the spread, as well as through the form of activity topics to guide enrollment participation, And SEO can be a good combination of forum community, news media word-of-mouth spread, so that users in the search "activity words", more see is the event theme, press releases, forum mouth inscription, and so on, greatly induce more potential customers to participate in activities.

3. Search Engine PR

Everyone on the internet is the protagonist, for a brand or a product is destined to have a lot of different voices, and when people start to pay attention to a brand, want to understand their reputation, their first reaction is through search engines, search for relevant information, and then from these search results, increasing awareness of the brand, and form their own judgments. If the search for information is negative, we can imagine the impact of this kind of information on the process of forming the audience's cognition and judgment. Therefore, as a brand enterprise, how to effectively use SEO to increase positive word-of-mouth, reduce the exposure of negative information, is the current new media environment needs brand customers must pay attention to the part.

Author: Albert

Weibo: http://t.sina.com.cn/albert168