Search Marketing: Emerging focus under the halo of electronic commerce

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Launched by Baidu, "Marketing China line" Network marketing activities, and once again started through search marketing to seize the opportunity to fight the market battle. In the increasingly powerful and complex internet environment, both domestic and foreign internet companies are plotting the opportunity to build their own momentum. Baidu's activity, has already confirmed this point.

Baidu as the world's leading Chinese search engine, Baidu has covered 95% of the country's netizens, every day has hundreds of millions of search requests, these search behavior transmission of consumption and purchase intention, indirectly attracted the relevant search to bring marketing needs. 2010 Baidu First quarter enterprise network Marketing apparently also showed an increasing trend, the number of active network marketing customers about 221,000, compared to the previous quarter growth of 0.9%, the year-on-year growth of 19.5%. All this is due to the large number of small and medium-sized enterprises for network search marketing strong demand.

Of course, in the professional search engine, Baidu's strength is China's other search engine is still unmatched. Baidu with its most adept in the search, regardless of the search also influence on the advantages, from the above data has been highlighted.

In the context of the global economic recovery, China's large and medium-sized enterprises are still in the establishment and emergence, especially small and medium-sized enterprises. However, the general small and medium-sized enterprises have inherent limitations, in talent, capital and technology are still in the backward level, which is hindering the development and expansion of small and medium-sized Enterprises is the crux of the problem. Therefore, looking at the development of small and medium-sized enterprises, in addition to the unique technology and road, we should also seek other ways to increase, stability.

From E-commerce to China over the past more than 10 years, so that SMEs get new business opportunities. It effectively offsets the competitive disadvantage of SMEs in the market and gives them more opportunities to cooperate and negotiate with the same industries. In addition, it can reduce the cost of investment at the same time, the maximum ease of the development of enterprises encountered in the shortage of resources pressure. With such a great opportunity, small and medium-sized enterprises naturally choose E-commerce this path.

In the eyes of today's people, such as Alibaba's success is due to its choice of E-commerce model, it provides a platform for enterprises to explore, but also to help them discover cooperative customers, and protect the brand and influence of enterprises. So, to the current E-commerce platform business enterprise preferred or Alibaba.

Ali mode is a kind of net marketing with electronic commerce form, regardless of the pros and cons of this model, you can clearly see the change is that the traditional marketing of the dominant position has begun to be the impact of the network, by virtue of the internet speed, spread widely, increase the efficiency of the characteristics of the obvious, quickly set off a wave of internet sales.

In this boom, another e-commerce model is divided-this is the search marketing mentioned above. The so-called search marketing is simply bidding rankings and search engine optimization, extension, can also be video, community and news marketing. In this way, the characteristics of search marketing is already very clear, this is fully in line with the trend of Internet development, SMEs are also hoping to achieve their own commercial purposes by such means.

With the rapid development of the Internet, new models of network products are emerging, business-oriented products are also upgrading. At the same time, small and medium-sized network products and services market is also changing, by the earliest construction stations, network domain name after the search engine marketing, and then to today's E-commerce hot, small and medium-sized enterprises from the ignorant period of mature rational period, E-commerce Interactive marketing and can control the investment to subvert the original marketing model.

Transition from Network Marketing to search marketing the network is not only a potential large market, but also a new and potential commercial carrier, which can share resources and information in the region and the world, and provide effective channels for commercial advertising, marketing and direct distribution of goods and services. For enterprises, only by changing the traditional marketing ideas, means and ways to meet the requirements of the network era, in order to survive and develop in this revolution sweeping the world.