Search marketing helps businesses increase sales by 40%

Search marketing has become an unstoppable trend of enterprise marketing. Renowned industry research Institute, said the consultation forecast, 2010 Chinese search engine Market size will also show about 45% growth, another well-known institutions Analysys international view, to 2010 China's search engine market will break through the 10 billion Yuan people's mark.　　Behind these optimistic figures is a growing number of small and medium-sized enterprises to recognize the value of search engine marketing, and as the preferred way of marketing. Baidu's share price hit a record high of $500 for the first time recently.　　According to the recent release of the fourth quarter of 2009 earnings, Baidu last quarter net marketing revenue rose 39.8%, profit is year-on-year growth of 48%, which also marks the popularity of Baidu "Phoenix Nest" switch to achieve a comprehensive victory. Baidu board chairman and CEO Robin Li when talking about the fourth quarter results, will be the biggest credit to the "Phoenix Nest", and Baidu CFO Jennifer said, Baidu has completed to the "Phoenix Nest" system transition, will be in 2010 to increase the search marketing investment, expand the service team,　　For more SMEs to provide innovative and efficient marketing services.　　Small and medium-sized enterprises hot holding Baidu "Phoenix Nest" Phoenix Nest system is a new generation of Baidu launched a new search marketing management platform-"Search to promote Professional version" of the nickname, in April 09 officially on the line, and in the year of December 1 took over Baidu all the promotional display bit. Since the online last April, there has been a company to Phoenix Nest new marketing platform for the continuing upsurge of migration, the use of the new system of the average number of customers per month 30,000 of the rate of increase.　　December 1 After a comprehensive switch, Baidu's customer enterprises to increase the promotion of investment, with a good professional version of the trend is more significant.　　It is understood that Baidu launched a professional version of search promotion, based on Baidu's leading search algorithm and directional matching technology, the business information and Target customers search keywords for accurate matching and targeted delivery, thereby further enhancing the marketing efficiency of enterprises, to achieve a high return on marketing investment.　　Through the professional version, consumers and manufacturers can meet faster, more accurate for the enterprise potential customers to carry out marketing, not only bring the promotion of corporate brand and sales, but also let the enterprise marketing into the era of fine management. "Baidu Professional Edition let us better grasp the marketing initiative." Principal Gan, a computer training school, explained why the Professional edition was used.　　Gan principal introduced, "We in the network marketing investment, 80%-90% are used for Baidu, Baidu promotion can be said to be our school's main marketing means." Sales growth of 40% Baidu Phoenix Nest Shine in the previous Baidu announced that the Phoenix Nest system will be completed ahead of time, Wall Street analysts are not optimistic about the "Phoenix Nest" short-term prospects.　　Baidu is also expected, "Phoenix Nest" start will let Baidu quarterly performance loss of 10%. But from the actual performance, small and medium-sized enterprises in the Switch to "Phoenix Nest" system, have increased the marketing input, the fourth quarter average of each customer's marketing investment for 5700 yuan, an increase of 23.9%. Analysis that from the number of customers and householdThe continued growth of investment shows that "Phoenix Nest" has been recognized by the market unprecedented. Many small and medium-sized enterprises to join the "professional version", can find more sales leads and potential customers, effectively improve marketing efficiency, increase sales.　　More importantly, also known as Phoenix Nest system Baidu to promote Professional Edition, the functions are very strong, cost-effective very high, no doubt let SMEs seize the economic recovery of the marketing "dawn."　　Baidu related responsible person, in the recent internal investigation of customers found that the enterprise customer transfer to the professional platform for marketing, 83% of the enterprises believe that the increase in customers, the average increase in sales of about 40%, 63% of the Enterprise to Professional Edition as an opportunity to enhance the enterprise website construction of the information level.　　Many enterprises have affirmed the role of Phoenix Nest system, and with the help of Phoenix Nest This marketing tool, optimize the corporate website and sales channels, and marketing innovation, reduce marketing costs, grasp more business opportunities to win customers and markets. Mr. Li, general manager of a technology company, said that through Baidu search platform, enterprises can flexibly adjust the promotion period and promote the region, but also according to their own characteristics of products, flexible in Baidu customized different marketing plans, the company's business volume has maintained a sustained growth. "Baidu does help enterprises to increase more sales channels and customer sources, there is a period of time, we in the promotion of Baidu services for some reasons suspended for 2 months, after the stop, the company almost 3 days have not received a new customer calls, which even we are very surprised." Lee said. He also said that the Novell company will substantially increase the budget for Baidu's marketing platform in order to match the launch of new products in the domestic market.