Search marketing industry norms need to be promulgated

The latest data show that in the selection of online advertising media, there are 57.3% of advertisers to search engine class site as the first choice, search marketing has gradually become the mainstream of China's network marketing position.　　And this has become the mainstream of the marketing industry, so far there is no uniform standard. In the fierce market competition, who attaches importance to the standardization of construction, who will grasp the initiative of the market competition. Recently, under the guidance of China Internet Association, China Communication Standardization Association, Baidu and the industry experts issued the first "search marketing standards and norms."　　The "Standard and specification" in addition to the search marketing expertise and terminology given the authority of the general application of the interpretation, but also the marketing preparation, mid-term evaluation, monitoring and other aspects of the effect of the late stage of the systematic standardization and procedures. "We hope that the industry's services and related products can have a consistent standard language to communicate." Yebongru, Baidu's chief operating officer, said. This also means that the search marketing industry's standard standards need to be introduced.　　According to the introduction, the current release of the content is the first step, the next Baidu will be in the state-related departments under the guidance of the industry chain with all the participants in accordance with market demand and the development of the status quo, and constantly to this standard and norms to supplement and refinement. From the domestic search marketing market development, from 2003 to 2009, engaged in search marketing of small and medium-sized companies, they are tens of thousands of small and medium-sized enterprises to provide "more efficient search engines to put advertising" services.　　However, the impetuous market has produced some bubbles, from 2005 onwards, some organizations in order to pursue benefits, through unrelated garbage information heap, to improve the ranking of the site, these "very" means not only affected the user experience, but also destroyed the search engine marketing market order. If less authoritative standards for the industry and business enterprises to standardize, the search marketing involved in the definition and related knowledge does not have a universal and authoritative explanation, the result will be that many want to enter the search marketing area of the customer because they are unfamiliar with the relevant knowledge, the search marketing is discouraged,　　Lost an excellent opportunity to promote themselves. Huang, vice chairman and secretary General of China Internet Association, said that the release of "search marketing standards and norms" will effectively promote the standardization of the search marketing market, and deepen the overall search marketing industry awareness, directly to help more enterprises in the premise of a better use of search marketing tools. Commercial newspaper reporter Wu Chenguang