Search marketing industry talent "daughter hard to ask"

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Recently, "The network economy creates millions of new employment"--the start-up and introduction of the pilot project on employment Innovation of university students will be held at Beijing Normal University. "Search marketing talent demand gap of 1 million, this is only a conservative estimate, professional talent is very difficult to find, this has become the enterprise to carry out search marketing, the most urgent problems encountered." Baidu Enterprise Marketing Director Shu at this meeting to declare.

"There are 300,000 of companies in China that have used search engines as a mainstream marketing platform," Shu explains. This number is still increasing, these enterprises need more of the network marketing, search marketing technology and market characteristics of professionals, but with the company's huge talent, the search marketing talent training is far from follow. ”

1 million gap: Why ice Fire Double Day

Industry data show: At present, Baidu, Google, Yahoo to carry out the search for the promotion of more than 300,000 enterprises, plus in the industry trade portal to carry out E-commerce 500,000 enterprises, a total of 800,000 enterprises to carry out network marketing, search promotion and E-commerce. Relevant experts pointed out: these enterprises for professional marketing personnel demand for more than 1 million people. However, at present, there are few courses in the course system of marketing business specialty in universities.

This kind of search marketing talent training on the fault, forming a talent market embarrassing situation: on the one hand, the university student employment pressure is huge, on the other hand, the enterprise search marketing professionals are facing "no rice cooking" dilemma.

Search Marketing Talent: The gap is still expanding

In fact, 1 million of the search marketing talent gap, but also with the popularity of China's internet and rapid increase. The Internet and search engines, while creating new marketing models, also create a lot of new job needs and jobs.

The latest Employment index survey shows that, from the overall distribution of industry positions nationwide, search promotion, E-commerce and other information service positions still occupy a nearly 20% of the share of the enterprise recruitment of hot job demand. The biggest demand, the most intense competition is the current sought-after network search engine professionals.

Internet for college students, there is a broad space for employment. Experts predict that for a long time, search marketing talent in the workplace "popular" situation is an indisputable fact.

At present, China's business sector registered more than 4.6 million small and medium-sized enterprises, in addition to 38 million households, these SMEs have a huge market demand for e-commerce. Baidu training million search marketing professionals to provide employment "green channel."

Experts pointed out that: to solve the problem of college students "ice fire double Days" is to strengthen the training of college students ' professional skills.

To this end, Baidu launched the promotion of university graduates Employment program, which is "network economy to create millions of new employment"-college Students Employment innovation pilot project. Baidu hopes that through this move for the country and small and medium-sized enterprises to develop search marketing application-oriented professionals.

It is understood that the project will teach college students in the network marketing and E-commerce related knowledge, methods, skills, and strict completion of the examination, passing the exam students will obtain the corresponding qualification certificate, excellent talent will get Baidu company to recommend employment opportunities.

Baidu has carried out pilot teaching in Beijing Normal University, and subsequently advanced the project in all major universities nationwide. The instructor of the project is experienced marketing expert and top business backbone of Baidu Business Operation department. In addition, Baidu for the national and global invite relevant leadership and education, the business community eminent persons as senior advisers.

Baidu 8 years of search and promotion practice, Baidu accumulated and precipitated a set of mature and effective search marketing training mechanism. According to the introduction, Baidu Curriculum will focus on practical ability, professional training business, search marketing category of the actual combat elite talent.

Baidu Enterprise Marketing department director Shu said, in order to more adapt to the learning model of college students, for students to comb and tailor-made search marketing courses, in addition to analyzing the characteristics of Baidu search and promotion products, but also the integration of a large number of actual cases, to improve the actual combat and innovation ability, to complete from the students to combat marketing elite transformation.

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