"Search Marketing" into the Shannon pastry search engine and business platform and benefit

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Search marketing with the comprehensive application of search engine, the fields involved are gradually out of cyberspace, in-depth to all levels of social life, business transactions are also frequent, in the original traditional trade, emerging internet business opportunities are rising. According to the study from the research report, the search engine marketing has continued to rise, the third quarter of this year, the market reached 3.13 billion yuan, a growth of 16.3% in the last quarter, year-on-year growth of 58.9%, the chain and year-on-year growth is higher than last year.

October 22, 2010-24th, the 17th session of China International Advertising Festival held at the Nanchang International Exhibition Center. It is understood that in this advertisement festival also specially added "2010 Chinese media Innovation Marketing Award", in order to cater to the demand more and more vigorous network marketing behavior. Relevant data show that in the network application behavior, the search engine marketing in the enterprise marketing promotion status is continuously promoted, has become the industry attention most effective promotion method. In this advertising festival, the organizers also hope that through in-depth excavation of the Chinese market more prominent innovation model to be commended, and for the community to carry out a full range of publicity and promotion.

The Director of the organizing committee of this advertising festival also said, "The Chinese Media Innovation Marketing award specially establishes the search Marketing group, aims at promoting the advertisement advocate and the advertisement marketing profession to the search marketing tool and the experience deep cognition, the timely sharing advanced industry idea and the experience, constructs the positive healthy search Marketing ecology Circle, promotes the entire marketing profession the rapid development. ”

When it comes to search engines, you have to mention Baidu. The report pointed out that Baidu in the Chinese search engine market share of the third quarter reached 72.9%, up from the last quarter of 1.9%, in the Chinese search engine marketing market ahead. Based on the framework of Box computing, Baidu launched an open platform, Baidu has become the most dazzling star of the group selection.

Back to E-commerce, search marketing has undoubtedly given a rare opportunity for e-commerce, in general, search marketing for E-commerce services, but not dependent on e-commerce. In the long run, search marketing will be more involved in business applications, E-commerce platform and the continued fire of the site has proved this, youboy in the first E-commerce independent search to make a breakthrough, with "b2b+ search" mode, creating E-commerce "Business + search" to explore the precedent, Practice proves that this model is feasible and efficient.

In addition, search marketing with its precise and efficient, quick, high return on investment characteristics, in line with the vast number of small and medium-sized enterprises to carry out marketing needs, by the pursuit of small and medium-sized enterprises. Youboy is also committed to help small and medium-sized enterprises to open online products to promote sales channels, open business-to-business shops, improve product sales performance. After that, the search marketing gradually to a strong, this point from Alibaba's Taobao open up an independent search engine a Amoy network and is in the 1688 search can see the clue.

For search marketing's going hot, some analysts believe that the reason is: first, starting from the second quarter of 2009, China's economic environment has tended to improve, the Internet advertising market began to recover, the scale of the crisis has significantly improved; second, the economic crisis helped push the big brand advertisers to the search engine marketing recognition; third, Search engine operators in the market to find potential business opportunities, the introduction of various marketing tools and marketing policies, push E-commerce.

From the current trend of development, E-commerce has been a relatively large appreciation of space, search engine as a supplementary electronic commerce to carry out an important means of promotion, gradually because of its transmission and collection of information efficient, fast and by enterprises and network operators welcome. In addition, the traditional trade market risk mechanism is weak, the enthusiasm for E-commerce can be seen. As more and more businesses and businesses will rely on the internet to do some trade, search engine nature has become the quickest window, search marketing has won a very high evaluation. This is not difficult to explain why the ad festival to open such an award.