Search Marketing is thinking first or technology first

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Along with the Chinese SEO market hot and a variety of SEO individuals and teams out of the country, the Chinese seoer began a new round of market competition. But in addition to competition, there will be many questions, in point Stone blog, point Stone Forum and the major BBS, the most discussed in addition to the technology and how to transition from search engine optimization to the search engine marketing process, in fact, personally think, any SEO, whether white hat or black hat in the late, will encounter a development bottleneck, is: "My technology is very good, but why is the enterprise still not interested?" ”？ "What can I do next?" "What qualities do seo practitioners need?" ”

Here I do not want to talk about too much technical issues, I just want to discuss, in search engine optimization or search engine marketing thinking first or technology first?

Personally think that in all marketing means, search engine optimization is one of the most effective means of marketing, he achieved accurate matching, the effect of quantification, the goal is targeted at the current effective customer groups of effective competition, but these are not enough to become a tool for sales and the magic weapon of success, The success of Alibaba's strategy comes not only from search engine optimization, but other means of search engine marketing strategy.

In the SES conference, gave me a refreshing is Shevenyi creative marketing, although this way may be for some small enterprises can not match things, but this form and thinking does give some of the current marketing thinking has brought a certain impact. Why should it be limited to technical limitations? As I said on many occasions, no technology can keep the lead forever, leading the forever is thinking and consciousness.

In all the cases of successful search engine marketing in the long term, have always instilled a concept: SEO strategy and implementation should be the main part of the SEO project, that is, the site behind the positioning, operations as the main factor linked, if the simple SEO to formulate, not in-depth understanding of the actual needs, a large number of users only to consider the source, And there is no corresponding column and method to retain customers, that is, the actual web site traffic and effective traffic does not, then the flow of great effect is useless.

Can not deny the use of many new technologies to our search engine marketing has brought convenience and benefits, but in my opinion, a good technology application must be built in a broad user needs environment, such as Baidu, the initial success of Baidu, the use of Baidu MP3 search, extended to Baidu's web search, When a large number of user groups were established after Baidu began to post the user's training and Baidu map and so on. Why many practitioners feel that Baidu is very strong, no why? Advanced concepts coupled with sophisticated technology and capturing the needs of the user community is the key to success. A lot of facts are proving that our focus on any SEO or search engine marketing is changing every time. Is it constant or variable, general rule spirit, I believe we all have our own judgment.

So we go back to the quality of our search engine marketing personnel, what do we need to exercise our what? What is the core and focus of search engine optimization?

Search engine marketing Personnel's quality and individual division of labor has a close relationship, in the future of the search engine marketing competition in the market, may no longer be a knife can go the world, need a combination, need a strong team, then how you adapt to your team, Or will your team if you are a program-born seoer, it is important to exercise your copy, exercise your outreach, exercise your judgment on the future trend of the search engine, exercise your customer talk, from the user's needs to find a reliable growth point of the ability, etc. if you are art background, need your understanding of the program, On the structure of the Web page, including the tracking of user access, the understanding of the program, etc. if you are planning, you need to learn project operation, team management, target situation and so on.

Everyone will encounter bottlenecks, everyone will encounter their own ability and environment of questioning, but look at different ways, do not blindly drill at a point, so that they will stop. In search engine marketing this road, actually no technology and thinking who first, only the continuous thinking, will get the final sublimation.