Search Marketing: Let the Enterprise Learn to "walk independently"

-Our reporter Zhou Ting "Midas touch" Everyone is not unfamiliar, but you want to be a attunement to the "gold", or to the method of the gold? In the current competitive environment, SMEs obviously want both. How to dig a real gold and silver, but also to master the operation of Gold?　　Search marketing can tell you the answer. Search marketing is based on the search engine platform network marketing, using people's dependence on search engines and use habits, people to retrieve information at the same time as possible to the marketing information to the target customers.　　Compared with the traditional marketing methods, search marketing by virtue of its precision, high efficiency, the effect can be quantified and many other advantages, has become the most favored small and medium-sized network marketing methods. China's search engine market reached 3.13 billion yuan in the third quarter of 2010, an increase of 58.9% per cent year-on-year, according to authoritative agency data.　　Analysts believe that this benefits from the growing focus on search engine marketing SMEs. However, the proportion and efficiency of the use of search marketing by SMEs still need to be improved. The reasons are manifold, it is noteworthy that the choice of the best channel to promote information is only the first step of enterprise marketing, search marketing is a systematic project, the need for enterprises from the site construction, promotion of the formulation and continuous optimization, value-added tools and online and telephone sales team building, such as the full complement,　　To maximize the effect of marketing. To let small and medium-sized enterprises occupy the search marketing of the "tempo", we must do a good job of market cultivation. Search Engine Company Baidu recently released "Customer Growth plan", is to help hundreds of thousands of enterprise customers to obtain innovative marketing on the basis of mastering new marketing knowledge, methods and skills, so that search marketing has become a new impetus for SME development.　　To this end, Baidu will be from the small and medium-sized enterprises concerned about the search marketing effect to start, the Church of Small and medium-sized Enterprises "search marketing independent walk." How to help new customers achieve the desired marketing results? Baidu's market training, Baidu through the establishment of tens of thousands of network marketing consultants nationwide, in hundreds of cities to establish a local marketing service center, for each enterprise customers are equipped with a fixed marketing service personnel, can provide localized, one-on-one service.　　In addition, Baidu through more direct, more practical action into the small and medium-sized enterprises, to help SMEs solve the search marketing problems encountered in the actual operation, to provide the best solution to help SMEs better learning "Midas". In fact, to help small and medium-sized enterprises in search marketing, but also Baidu to increase their competitiveness in the market process.　　Since last year's new network Marketing system "Phoenix Nest" system on-line, Baidu through for the majority of enterprise customers to provide more promotional opportunities, more powerful management functions and more systematic statistical data, the search marketing to a new height. To the small and medium-sized Enterprise search marketing Market development achievements Baidu's performance growth. Its third-quarter results showed a record three-quarter market share, with revenues reaching 2.256 billion yuan, up 76.4% from the same period in 2009. In the quarter, Baidu was a total of about 272,000 guestsHouseholds to provide services, compared with the same period last year, increased by 25.9%, each company in the quarter of Baidu investment in marketing costs on average reached 8300 yuan, compared with the same period last year, an increase of 40.7%. Industry experts point out that the internet and real life more closely combined, making the traditional marketing market more open. New marketing ideas, new tools, new methods, but also the level of application of enterprises put forward higher requirements. The integration of the future industrialization and information growth, it is inevitable that enterprises learn to walk independently, thus driving the whole of China's internet new economy.