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Absrtact: As we all know, the function of search engines is to help users find their own content quickly and accurately, more often, search engines do not directly produce content, but only on the network of existing content collection pretreatment, according to the search user needs, to the user priority

As we all know, the function of search engines is to help users find their own content quickly and accurately, more often, the search engine does not directly produce content, but only to the existing content of the network after preprocessing, according to the search user needs, to recommend the most appropriate content to the user's search intention.

Baidu is used to find ads, netizens GI so said

In answer to the Netizen "why Baidu can never find the information I want" question, know the user "Wang er" said: "Baidu is used to find ads!" I don't believe you to try. There is no advertisement that cannot be found.

Perhaps "Wang er" 's answer is too biased to the personal subjective experience, is too extreme, but it generally more accurately grasp the current trend of the mainstream search engine--along with people's constant reliance on the network, network marketing more and more attention, in which, as a content recommendation Portal Search engine business value continuously improve, All the advertisers are eyeing the fat of the search engine.

Relevant industry authoritarian statistics also reflect the "search engine is speeding up advertising to absorb gold" speculation-"2012 Baidu's online marketing (that is, advertising) income of 22.246 billion yuan, year-on-year growth rate of 53.5%", and even the industry has reached the "201,300-degree advertising revenue or super CCTV" optimistic forecast.

The current search engine marketing money Watch

In the face of a good "money", Baidu and other mainstream search engines continue to strengthen the operation of advertising, resulting in the search engine is not the recommended location of advertising significantly reduced; At the same time, the vast number of search engine marketers also tireless efforts to "focus on keyword" strategy to play to the extreme, so that " Google's "content farm") "information geometric increase-so many search users have generated" why Baidu will never find the information I want to "the confusion, and even concluded that" Baidu is used to find ads, "the final conclusion.

I do not envy Baidu revenue generation, but not against search engine marketing, but must remind Baidu, Google and other mainstream search engines and the vast number of search engine marketers are, "to long-term greed, not short-term greed", the mainstream search engine and search engine marketers want to "Zhimakaihua" continuous income, the former must rely on technological progress More accurate and quick to recommend authoritative and useful content to users, the latter must be created through a consistent system of trusted content, brand-not the golden goose.

Remember more than two years ago Zac interviewed, when talking about their blog content optimization, said, "The basic SEO problem (industry content) are written again", and then "blog title as far as possible contain relevant keywords", covering the vast majority of SEO keywords.

Now Zac this method of content optimization has long been an obsolete "ancient", now popular is "wait for a moment" type "around the keyword fuss" content strategy, search engine marketers are constantly from Baidu promotion, Baidu related search, flow statistics extract keywords, and then use the "acquisition copy False original" method to produce content, The pursuit of website content covers all keywords, pay attention to Web keywords and search users search intention of the "exact matching", and through the "title set", "content reasonable duplicate related keywords", "information release platform to choose properly", "appropriate external link support" and other SEO techniques reasonable use-the only thing that is not considered, So the content is really the user needs.

For example, a Kunming hospital site supervisor One day to edit the topic is "where the best treatment xxxx Kunming," "Kunming treatment xxxx The best hospital" (xxxx is the same disease), the network editor complained: Content highly coincident, can not write different articles. But the director said: This is two fundamentally different keywords, must be written two, "you summarize the relevant points, combined with different timeliness of the topic, coupled with different cases, OK."

Imagine, so "around the key words" content strategy concocted out of the article, even if ranked in the forefront of search engines, but also how high readability?

And, even "Kunming where the best treatment xxxx" Such users feel recommended content has become a conscious marketer of the "old Wang sell melons, puff" advertising information released, and through a variety of SEO skills, has been ranked as the search engine related keyword recommended list, How much more neutral and objective "dry goods" can we expect from mainstream search engines?

To be sure, despite the current momentum of the "search results advertising" process, mainstream search engines will die hard to see.

Of course, although now all the search engine marketers say will talk about Baidu, "only Baidu lead", but we just want to use search engines to achieve their marketing purposes, do not really care about the search engine anyway.

Indeed, all marketing, including internet marketing, emphasizes one o'clock-making the most effective use of the existing authority platform, creating a unique brand of self, without relying on any authoritative platform.

The problem is that the mainstream search engine will never tolerate its own use is alienated as "Baidu is used to find ads" advertising search engine-not only a few years ago Baidu began to build Wikipedia, know, stick to the content system, at the same time began to establish their own-led trusted content system, "that is, search is used", "no search is used" box calculation "has been on line, 2013 also unveiled the" Spark program ", hope that all high-quality Web sites into their own" trusted content system "to build a strategy-Baidu hopes to carry the search flow to make princes, the completion of" the World hero into my Ching "of" water and water not to flow outsiders "grand idea.

In such circumstances, the kind of only from their own interests to consider, only to use simple technical means, from the search engine drainage ideas too wishful, from the "fuss around the key words", will be their site into a small advertisement "content farm" content strategy, not responsible for their own.

I really do not object to marketing, including search engine marketing, content marketing, must use all their available authority platform "Golden Horn" to achieve their own marketing purposes-to build brands. However, it must be pointed out that the content marketing must pay attention to the strategy, must follow the "mutual benefit and common win" principle.

But your content must first be valuable to the user-not only is it easier to win orders. And this is more conducive to the ranking after the upgrade, because the search engine through the "bounce rate" and a series of search data analysis, and the same site with the same content Web page, the value of your page to make a positive judgment, give you the page should get the ranking- The search engine marketing, built on the basis of a unique content system, is more reliable, albeit slowly.

From the practice of SEO, we are not difficult to find, although we all pursue the real-time turnover rate, conversion rate data, but everyone complained that the keyword ranked "roller coaster" like ups and downs. This shows that relying solely on SEO skills "a recruit fresh, eat the day" concept has become obsolete.

We all hope that the key word ranking solid wish also explained that, a few key words of a high rank and can not meet the long-term marketing needs of the site, the vast majority of web marketing must be "long-term greed", go "high wall, wide grain, slow king" Brand road-especially in the search engine on "Content trusted Authority" Branding sites are increasingly valued.

Many industry experts have stressed that the current SEO role is still not to be underestimated, but the face of search users "Baidu is used to find ads" complaints, we must keep pace with the times, change our SEO strategy, back to the content of potential users to build this foundation (not a simple number to win), while attaching importance to The implementation of branding strategy, perseverance, can really do a good job seo--to know that any marketing is difficult, the hope that relying on a simple technology, can easily do marketing, is entirely wishful thought.