Search marketing must adhere to the principle of honesty

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website ranking is the embodiment of search engine marketing effect, the site in search engine rankings of good performance can bring benefits for enterprises, so many companies are keen on the site rankings. But in order to pursue the ranking of many enterprises do not hesitate to take improper means and methods to achieve ranking by the front, this violation of the business management of the principle of good faith in the network environment will be punished.

We all know that search engines will cheat, cheat means to get ranked by the site before the penalty, with the development of search engine technology, cheating detection technology is more and more advanced, although there are cheating methods search engines have to deal with, but the form of "guarantee ranking" SEO use of "secret" means is not unassailable , there will always be a search engine to see through the time, then these sites would become the punishment of cheating buried, forever depressed in the vast Internet ocean. Based on the seriousness and harmfulness of cheating rankings, users and search engines are abhorrent, so the search engine punitive measures are also not soft, the main search engine on the cheating site punishment measures are:

1.Google: The PR value of the website becomes 0, the number of external links to the website becomes 0, and the site ranking drops quickly or disappears from Google.

2. Baidu: A minor penalty: a slight reduction in the ranking of web pages; Common penalties: Some keyword rankings are significantly reduced; severe penalties: Web site from Baidu disappeared; refused to include: malicious code or malicious plug-ins, if the user complained, confirmed by Baidu will be refused to be included.

3. Search: In the search for a variety of methods to punish cheating. Blocked, index only part of the normal content (not to reduce rights), the entire Web page sort delay, joint and several liability; According to historical records, the search has a blacklist of cheating, blacklist of sites is the focus of prevention, monitoring objects; Based on the cheat monitoring algorithm calculated that the site is very high points will also be reviewed; The search will only be included in the normal content, such as the implied text and other content does not build index, there are more cheating features of the Web page will be reduced, basically in the first few pages have no chance to appear; the pages containing links to cheat pages will be implicated and jointly and severally liable; search engine technology in various links to monitor cheating, At the same time, focus on monitoring the changes in the Web page, the site size, no area, some relatives near and far are subject to 7 * 24 hours per week monitoring. In addition to the automatic monitoring system, there is also a manual monitoring Team to combat cheating.

    Search engine rankings are the natural embodiment of the site optimization effect, should not be deliberately forced, as long as the user-centric principle to do a good job in the site optimization of the basic skills, ranking by the first thing is ripe. "Integrity-based" is not only applicable in the reality, in the network environment is also the basic elements of successful use of the site, so search engine marketing must adhere to the "integrity-based" principle. (Zebian Admin01)