Search marketing platform for mobile phones with intelligent features

"TechWeb Report" May 16 News, appropriate search technology today released mobile phone search marketing platform. Wangxi, the CEO, expects revenue to reach 5.6 billion yuan this year.

According to the introduction, the search marketing platform for mobile phones with intelligent features, according to user scenarios to determine the needs of users. In addition, mobile search marketing platform will be app ads, other site ads, search keyword ads together, for advertisers to provide integrated solutions.

Wangxi said it was advisable to search for a mobile search marketing platform to address the profitability of app developers. After the app developer gets the A-round, B-round investment, the profit model is still not sound, affecting the further development. He hopes that mobile web sites, apps to join the search marketing platform for mobile phones, so that outside the industry money into the Nourishing app development industry.

The unique attributes of mobile internet give the mobile search marketing platform more advantages than the traditional marketing platform, Wangxi said. First of all, mobile phone search marketing platform users rapid growth, but not a huge influx of traditional marketing platform on each of the key words on the cost of mobile phone search marketing platform keyword as long as a few cents. Second, the traditional search engine for each screen placed multiple ads and each advertisement for screen 1/10, mobile search engine in each screen only one ad, and 1/4 screen. Third, the mobile phone's geographical attributes can help businesses to carry out accurate. Four, mobile phone search can achieve one-button telephone direct dialing, improve the rate of advertising conversion.

2011, it is advisable to search income of 300 million yuan, basically achieve break-even. Of these, 70% of the revenue comes from mobile search ads, where an ad link is placed at the top of the phone's search results page, where advertisers pay a fixed annual fee. Another 30% of the revenue comes from providing paid music, games and software downloads to users. Wangxi is expected to search for revenue this year will reach 5.6 billion yuan.

Yi Search Company was founded in April 2005, headquartered in Shenzhen, in Beijing set up a research and development headquarters. At present, it is advisable to search daily PV11.5 billion, daily average of 292 million, the total number of active users 220 million, daily active users 25 million, 30,000 SMEs through appropriate search promotion.

According to the report published by Analysys think-tank, the 4th quarter of 2011 China Wireless Search WAP site traffic share, the appropriate search accounted for 36.5%, Baidu accounted for 34.8%, Tencent search accounted for 21.7%.

Previously, the appropriate search altogether completed four rounds of financing. January 2006, it is advisable to search for the first round of venture capital in IDT (Techventures), and September 2006, to obtain the Idt/axa (AXA Insurance) of 5 million U.S. dollars in venture capital; September 2008, 12 million dollars in venture capital; April 2011, Access to the fourth round of 50 million U.S. dollars financing, the participants for soft silver China, also involved in investment, including UMC Hong Ding, Ventech and other enterprises. Kexin）