"Search Marketing Standard definition" details at a glance

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Baidu recently released the "Search Marketing standards and norms" is the first domestic search marketing industry standards, so its advent has become the focus of the whole industry. This paper mainly aims at the definition and relevant knowledge involved in SEM, gives an authoritative and universally applicable explanation, and helps the enterprise to understand all the links of search engine marketing comprehensively.

Search Marketing Standard Definition

API

APIs are abbreviations for the application interface (creator programming Interface), which provides users with a range of standard Web services. Through the API can with the promotion platform server direct interaction, obtains the standard Search Promotion API service, the more scientific effective management search promotion account.

The API is intended for large customers and third parties for search promotion. Includes SEM (search engine marketers), agencies and other online marketing experts who manage multiple customer accounts and large promotional accounts.

Because the search promotion API requires technical knowledge and programming skills to develop client programs, it is necessary to promote the client or third party to have programming knowledge or to hire a developer.

Searching engine (search Engine)

The search engine refers to the system that collects the information on the Internet according to certain strategy, uses the specific computer program, and provides the retrieval service for the users after organizing and processing the information.

When a user enters a keyword that he or she wants to get information about, and submits it to a search engine in a browser, the search engine can match all the information that the user might need based on these keywords and return the list of relevant information to the user.

Searching marketing (search Marketing)

Search marketing refers to the marketing activities that use the information processing technology of the search engine to promote the display of the target users.

Search Engine Marketing (Engine Marketing/sem)

Search engine marketing refers to the search engine as a platform to adjust the page rankings on the search results page to bring visitors to the site as a means of search engine users to launch the marketing campaign.

SEO (Search Engine optimization/seo)

Search engine optimization, also known as search engine friendly design, is a search engine marketing means of a kind, mainly refers to the structure of the site through the adjustment and design to make the site more friendly to search engines, so that the search engine clearly and fully understand the structure and content of the site, so that the search engine in the user query related content can be more reasonable evaluation of the site to meet the needs of users, in the relevant keywords in the search results of the top ranking.

Search request (Query)

A search request, also known as a search query, refers to the process by which a user types a keyword search in a search engine and attempts to obtain a return result. The search request represents the search intent of the searcher.

Daily average quantity of search queries

Daily average search volume refers to the total number of search requests that the keywords have on the search engine each day. Reflects the search for a keyword by netizens.

Show Amount (Impressions)

Presentation volume refers to the number of times that promotional information is displayed on the search results page in a statistical cycle.

Click Amount (clicks)

Click to refer to the number of hyperlinks that users click on to promote information in a statistical cycle.

CTR (Click-through rate/ctr)

Click-through refers to the rate at which the promotion information is clicked on average each time in a statistical cycle. The formula is: click rate = (clicks/Show Amount) x100%.

Average click Price (cost per CLICK/CPC)

The average click Price refers to the consumption generated by the average per-click promotion information. The formula is: Average click price = Consumption amount/number of clicks.

Thousands of show consumption (cost per thousand IMPRESSIONS/CPM)

Thousands of show consumption refers to the promotion of information is displayed 1000 times the average price. The formula is: per thousand show consumption = (consumption amount/show amount) x1000.

Flow (traffic)

Traffic, refers to the site's traffic, in different contexts, can be measured by different indicators, such as the number of visitors, visits or browse volume. Reflects the number of visits to the destination site.

Number of independent visitors (unique VISITOR/UV)

Number of independent visitors, often referred to as the number of visitors, refers to a statistical cycle, access to the statistical objects of the sum of the repeated visitors. That is, multiple visits of the same person in the statistical cycle are counted as an independent visitor.

Page view (page VIEW/PV)

Page views, referred to as browsing volume, refers to the total number of pages viewed in a statistical cycle when an independent visitor accesses the object being counted. The number of times the Site page is opened and loaded by the visitor's browser.

Number of visits (Visits)

The number of visits refers to the sum of the number of times an independent visitor accesses the object in a statistical cycle. For example, if a visitor does not spend more than a certain length of time on the site, the next time there is a new session, it is 2 visits.

Average single access Length (avg. Time spending)

Average duration of a single visit refers to the average session time of a visitor and the object being counted within a statistical cycle. The formula is: Average single access length = Total Access Length/Total access count.

Loss rate (churn Rate)

Loss rate refers to the proportion of a visitor's loss from the step to the next step in the step corresponding to the specified path. The calculation formula is: The loss rate of this step is =[(the number of entry in this step-the number of entry in the next step)/the number of entry times of this step]x100%.

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