Search marketing strategy sharing from enterprise perspective

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Search Marketing (SEM) contains SEO and search PPC. It should be said that this has been the Chinese enterprises to do the most Internet marketing use of the two marketing methods. SEO and PPC Although are search marketing, but in the strategy, the two still have a big difference.

SEO essentially belongs to the category of website operation, the main goal is to attract the flow of target customers. This is basically similar to PPC. But SEO in addition to the pursuit of rankings and traffic, but also a reflection of the competitiveness of the site. Standing in the long-term perspective, the company's investment in the SEO will be more slow, but will be more lasting, SEO is a long-term marketing strategy, enterprises do not mind floating seo, anxious. My SEO concept is: through scientific, effective SEO implementation, can help enterprises to build competitiveness based on the Internet.

PPC essentially belongs to the category of online advertising, the pursuit of investment returns, that is to say, for example, I put 1000 yuan to buy keyword ads, if the flow obtained by conversion, earn back 5000 yuan, that is earned; Strategically, if you want to quickly get rankings, traffic and sales leads, the PPC is the choice. It should be noted that doing PPC advertising does not help companies build the competitiveness of the Internet.

In the search marketing strategy choice, but also with the promotion of the business itself. Some businesses are short term, like you want to sell a phone on the internet, but the replacement of mobile phone is very fast, this phone may be a certain period of time is very hot, very good to sell, but after a period of time is not, if you want to SEO by way of a phone model and other keyword optimization up, then missed the sales time ( Unless you start to optimize it a few months in advance. Therefore, for these businesses, PPC is more suitable than SEO and more effective. Some businesses are long-term, for long-term business, recommended SEO and PPC to use at the same time.

Also want to explain the timing of the PPC problem, if your site is poorly made, for example, such as design level poor user experience, the customer came to the site can not find his products, Web page error or open, and so on, then do not rush to do PPC ads, you can clearly say that you do in PPC investment will be wasted water drift. This is not to blame search engine service providers, is your own reasons. So it is best to confirm that when the customer comes to your website, your site has the ability to transform customers (user experience is good, product information rich, the site has credibility, etc.), just started to do PPC.

Another point to note is: SEO to obtain traffic is a bottleneck, PPC will not be limited, is limited by the money, in addition, not all the site to do SEO, and not all of the network marketing to do PPC.