Search Marketing was born in 10, thousands of people gathered in Beijing to discuss "equal development"

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Ten years ago, the search engine just sprouted, still a strange concept, ten years later, search marketing has pooled more than 400,000 of enterprises, and become a driving force for economic growth, business growth of the new productivity engine. November 21, 2011, as the world's largest Chinese search engine, Baidu held the 10 anniversary celebration of search marketing in Beijing, the global brand marketing master Milton Cottler, the famous economist Changjiang Business school founder Dean Xiang, Baidu Chief financial officer Li Xinzhe, Baidu Vice President Wang, Baidu Vice President Xianghairong, Baidu Vice President Zhu Guang and business representatives, such as nearly thousands of people attend, the celebration not only in the current economic situation, how to play the search engine in promoting economic development, the role of building an equal society for in-depth discussion, at the same time, a group of outstanding corporate representatives were awarded "ten years of Search Marketing" award and a full range of shared search marketing success experience.

With the global economy mired in a debt crisis and a panic of recession, the future of China's economic growth will focus. This year, representing the most active components of the economic development of small and medium-sized enterprises have encountered unprecedented challenges, corporate bosses "run away", bankruptcy events frequently, to find the benign development of small and medium-sized enterprises of the new internal driving force, tamping the foundation of sustainable Development of China's economy, become the focus of the whole society.

In response to the current economic situation, Dr. Milton Cottler pointed out that, with the development of Internet technology, search marketing is the most powerful tool for enterprises to build brands in China and around the world. Many successful cases around the world have proven that finding customers through search engine development has become an important source of growth for SMEs. Dr Kotler that Baidu has a greater responsibility in China, not only to help Chinese enterprises learn how to use the Internet to build their own brands, but also in China's current imperfect Internet management and situation, to pay more than international peers to take up the environment, to create a benign ecological circle of responsibility. He believes that Baidu promotion has become an important driver of SME growth.

And the famous economist, Dr. Xiang, founder of the Changjiang Business school, said in a keynote speech that the rapid development of China's economy has also led to the widening gap between the rich and the poor, the crux of the problem is that the privileged class of resources and information monopoly created unequal opportunities, the Internet and the rise of the search engine to enable us to enter Break the information monopoly, which is vital to the healthy development of China's future economy. Baidu is the Internet advanced productivity representative, greatly reduced the general enterprise, especially small and medium-sized enterprises to promote the threshold of marketing, to solve the millions of of small and medium-sized development problems. Baidu before, no one media can manage more than 300 marketing customers, because the media content space is limited, the second is too difficult to manage, and Baidu can now manage 400,000 customers, this is a great achievement in the management field. It was hard to imagine that a common farmer in Shandong, not relying on high newspaper TV advertising fees, can make their seedlings to the national market, and now a day of sales than in the past year more. Overall, Baidu to promote the laying of a more low-cost, efficient information network, greatly reducing the entire Chinese commodity Economy society's transaction costs, enhance the development of China's market economy soft power.

Ms. Jennifer, chief financial officer of Baidu Company, said in a speech that search engine is setting off a new productivity revolution, it is not only the most important entrance to people's access to information, but also connected to all aspects of human society, not only improve the production efficiency of an enterprise, but also bring great changes to the traditional production mode and industrial structure, Let the social production efficiency and knowledge efficiency rise rapidly. Search engine is not only an information tool, knowledge platform, but also to promote social and economic development and business success of the new productivity engine. Baidu in the successful service 40多万家 Enterprise Foundation, will further increase the product and the service innovation strength, helps more enterprises through the search engine platform obtains the transformation development the new impetus.

The event Awards link, from Wenzhou, Zhejiang, Xu Dingji sat in a wheelchair on the podium, the audience received the most enthusiastic applause, as a serious body with disabilities, in the absence of funds, unmanned vein situation, arduous pioneering to run a green technology company, through the search engine to develop the market to achieve rapid development; On behalf of small and medium-sized enterprises successfully transformed and listed enterprises in the gem of Henan Hanwei Electronics, in the strong independent technology and search marketing dual-engine driven to break the monopoly of foreign products, more and more gas sensors, gas detectors into the domestic oil, chemical, metallurgy, pharmaceutical and other industries, in the international market has been repeatedly reaped; South Linyi City, Shandong Province, village households build a website, every family with the search to promote the realization of seedling sales, home can be sold to 200,000 yuan per day, successfully stepped out of a network of information technology to rely on the road of rural prosperity.

In addition to these entrepreneurial enterprises and vulnerable groups, including Hebei Traditional manufacturing enterprises, Shenzhen Environmental Protection Enterprises, Beijing education and training and other industry representatives, but also shared their successful experience, the traditional industry breakthrough 30 years of development model, farmers, rural areas, agriculture to find a transformation and upgrading of the road, have aroused heated discussion. The development of the search engine, while let information monopoly become the past, also vigorously changed the traditional production, sale, service mode.

For ten years of search marketing innovation and the future, Wang, vice president of Baidu Sales, said that the continuous upgrading of search engine technology, so that enterprises can timely access to demand information, adjust procurement, design, production and other links, so that the connection between the requirements become more direct, convenient, circulation and cost is greatly compressed, Search engine is setting off a new productivity revolution, releasing more social productive forces and promoting the optimization of social production structure, and promoting technological innovation to accelerate the development of fusion.