Search new Discovery--the value of long tail keywords

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I was in charge of the promotion of the website, since I knew nothing from the beginning, and gradually began to get started. Usually I often go to see some other people wrote about the site promotion skills of the article, or try to do some analysis. After a period of accumulation, I found that slowly learned a lot of things, has been focused on the site's keyword rankings, etc., but now from their work to find some new things, want to share with the vast numbers of netizens:

First, long tail keyword more easily by netizens users to search:

The statistical analysis of the source of the website's traffic results:

1, the main source of site traffic is through the user of the long tail keyword search brought. For example, our new energy 114 as the new energy industry navigation site, currently contains more than 3,000 new energy industry enterprises, every day because there are 5%-8% of the enterprise name by netizens search, and visited our website;

2, pay attention to the choice of long tail keyword is convenient for netizens to search. Beginning for the beauty of the Web page, I chose to be the long tail of the keywords of the enterprise name is the abbreviation of the enterprise name, then found that this is not conducive to search. After investigation and analysis, I choose the first list of the enterprise name used abbreviation, and in the "more" in the display of the name of the enterprise use, there will be no loss of beauty is also more conducive to user search.

Second, long tail keyword value is not less than the value of the main keyword:

1, from the search engine aspect, take Baidu as an example, if your main keyword does not have the good Baidu Index to show that only very few people use the search engine to use this keyword to carry on the search. In that case, what is the value of such a major keyword? In my current promotion of a website new Energy 114 For example, the main keyword "New energy 114", but such a key keyword how many people will go to search? Some are just the people who come to the interior. So even if the main keyword in Baidu ranked first, from the point of view of the network promotion, it is not much value;

2, users in the Internet browsing search, more people are accustomed to direct search targets, such as search for an enterprise name. But because Baidu optimization rankings exist, a lot of companies do not pay attention to the optimization of the website of their official website will often be shown at the end of the first page or even second, third page, which gives us such an industry navigation site to bring opportunities.

3, high Baidu index key words to bring you the value is to the value of this keyword itself mercilessly discount, generally at least 20 percent.

The above is a combination of my own website for some simple summary, for some like new energy 114 and other sites should be useful. Of course, if you can start the name of your site, direct users to enter your site for retrieval, it will be the best choice. But in the end, I want to say, isn't that why we're doing all this work?

Article Original New Energy 114 http://www.xny114.com

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