Search Not dead, data eternal

Two years ago, I wrote in an article about search engines:

When you upload a page to the Internet, countless spiders from all over the world flock to it. They crawl and copy your pages, follow the links in the pages, sneak up more pages, and put them in the index database with tentacles. The database is like a roaring machine that splits text content on a Web page, marks the location of keywords, fonts and colors, and generates large tables. When you enter a word, click on Google or Baidu on the "Search" button, it will be in 0.2 seconds to get the response, with the word to the index database of each nerve endings, retrieve all the pages containing the search terms, according to their browsing times and relevance of a series of algorithms to determine the level of the page, arrange out the order, Finally, the format you want to present on the page. This is a "key word" of the cloud trip.

Two years later today, if the search is still so defined, the search engine is really not far away, but this is not far from the death of Web search. And on a smartphone, when you use Google or Baidu map of the app to enter an address to find a trip route; When you open the Waze navigation to it, say, "Go to Stanford and pick up xxx" (you don't even have to say the exact address); When you say "I'm hungry" to a wormhole voice helper, It will help you recommend your favorite restaurant nearby. When you compare the same charger on Amazon with the price of a different seller, when you use the IFTTT "everything Connector" application of your phone's calendar, alarm clock, map and traffic reminding tool to bind together ... None of the things you're doing is searching.

Who said the search was dead? Left the search for Google or Baidu home search box, more and more everywhere. You use an Internet app (whether it's a Web page or app), in any way (both text and voice) output a demand order, any implementation of the instructions required to find, connect, filter, feedback results until automatically help you solve the problem of the process, are left the search box of the search engine. Search engines are increasingly familiar with human language and intentions, and can identify non-verbal materials such as voice, images and expressions, and return more precise results, including a large amount of multimedia content-and automatically connect and manipulate them.

There is no more complex and rich data behind it. Search is not dead because the data live forever.

Give two simplest examples: first, when you put a demand on Apple's Siri voice, it usually points your answers to links on Google or Baidu in seconds, and a similar voice helper, Google Now, instantly touches your core purpose--recommending dishes , the provision of road conditions and options, booking theater parking spaces? Second, why Amazon on the home page you can hardly see any of those on Taobao home page of those colorful like Dogskin to the same suspension banner ads, and it presents most of the home product results are still you need-even if the back is a merchant pay show? The answer to both is data.

Google Now links personal location, social data, spending habits, and schedules to Google's search engine, which automatically identifies the real needs behind voice commands. And Amazon, based on buyer history, buys records that filter and filter out useless data to analyze what you might need most and what is the most recent cost-saving item for your logistics-so Amazon now dares to become an advertising agency that builds on data analysis, With the search engine advertising platform almost identical to the principle of advertising products.

Google and Amazon are the two business companies that have the most personalized data for everyone, big data companies and future search engine companies. Google's search has long jumped out of the search box, into maps, Google Now, calendars, cloud storage, +, and even driverless cars (your process of operating an unmanned car is actually just a search), and Amazon will be the smartest, most discerning, The most unsettling search engine tool for Google.

Data immortality is also taking the search engine to the next step.

When I used my cell phone to search for "CA986" in google.com and baidu.com this morning, I was a bit surprised by how much it showed. Google and Baidu search results are about the flight from San Francisco to Beijing again to Shanghai, real-time situation, including estimated arrival time, actual arrival time, current status, dock terminal and boarding gate and other information. And Baidu's results also include the recent Take-off and arrival rate, as well as in the San Francisco International Airport and the airport near the corresponding gate, people use Sina Weibo update content (although I feel a bit redundant). These search results are not visible on the PC's Web page. Indeed, people in the mobile environment, the real-time, scene and dynamic Data search results need to be more real.

But Baidu, a mobile search friend and I said, this is only the first step. The next thing they're trying to do is: when you use a voice helper to put out an instruction, not only will you be able to push the answers and results you need based on data retrieval and analysis, but it will also automatically help you accomplish everything. For example, when you say "look for a hotel" to a voice aide, search engines will find the type of hotel you need, based on the location, and automatically open apps such as the Hotel Butler installed on your phone to help you search for the right room-what to do next.

If that's true, it means that all the data will get through--your private and public data will automatically generate personalized search results based on semantic requirements: it's not just a web search, it's a product of geographic search and application search.

This is the search for the future: Search is everywhere, with data forever.

(Responsible editor: Schpeppen)