Search optimization (SEO) Basics Tutorial (Grassroots edition)

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SEO basic knowledge, specifically to provide learning SEO basics of junior staff.

SEO is the English search engine optimization abbreviation, which means that search engine optimization. As the name suggests, is to search engine for their own site optimization. SEO is mainly through the site's structure, labels, typesetting and other aspects of the optimization, so that Baidu, Google and other search engines easier to search the content of the site, and so that the Web site in Google and other search engines to obtain a higher rating, so as to get a better ranking.

How can it make it easier for search engines to search the content of the site? This mainly depends on the search engine algorithm, so SEO is a long way to go, as long as the search engine algorithm changes, Seoer will have to continue to learn, explore new algorithms, pull away, hehe ...

Focus on SEO More and more people, this is the development of China's web site is very good. Most of China's web site designers do not have the concept of SEO, so that the site is only an empty shelf, of course, traffic on the go. So learning SEO is very necessary, in order to let just enter the industry to learn more SEO, today to write a basic knowledge of SEO articles for everyone to learn. Okay, cut the crap, let's get to the point.

Here are some basic factors that affect rankings:

1, page title and label---------------------------------------------------------------"SEO basic knowledge of the page title"

Title tag is the title of the page, for a webpage is very important, search engine judgment and a keyword whether there is relevance, first consider the title of the page, for example, you search SEO information network if your title and your search content exactly match the title of the design is very successful.

The design of the title has several principles:

1. The title of each page in the website is different.

2. Not too many keywords, general 1, 2 best.

3. The title to be concise, generally 30 Chinese characters within.

Tags for SEO is more important is keyword and deion

keyword is the Web page of the keyword settings, personal recommendations do not use too many keywords, a few are enough, hehe ...

Deion Web page Description of the design should pay attention to the density of keywords must be small, deion as far as possible to write longer, reduce the density of keywords.

Keyword and deion in the optimization of the weight is getting smaller, so we don't spend too much time wasting in this, hehe ...

2, the website navigation structure---------------------------------------------------------------------"The SEO basic Knowledge website navigation structure"

Site navigation structure refers to the site's Column menu, is an important part of the site. On the one hand it helps users to browse the Web site conveniently, on the other hand it is also a search engine to judge the degree of the importance of the site. So navigating well is vital. Site navigation to clear, not too complex, to enable users to quickly find what they want, the site's navigation button to use text, do not simply for the sake of beauty and use Flash or pictures as buttons, because such links are difficult to be found by search engine spiders.

3, static page and dynamic page----------------------------------------------------------"SEO basic Knowledge static page and dynamic page"

The previous search engine on the dynamic page is particularly unfriendly, dynamic pages contain special symbols, search spiders difficult to cross these symbols to jump to the page, so everyone likes static page. However, recently found that the search engine for Dynamic Web page crawling ability more and more strong, now search engine spiders treat dynamic pages and the ability to treat static pages basically the same. However, the advantages of static pages is significant, dynamic page access speed is not compared to static pages, if your server is slow, it is best to use static Web site.

4, keyword density and location----------------------------------------------------------------"SEO basic knowledge of the keyword density and location"

Keyword density is a word in the page appears in the number of pages and other content ratio, a certain proportion can increase ranking, but is not the higher the better, each search engine on the keyword density algorithm is different, so no ability to get a best density, personally think 3%-6% best.

Keyword location is also a more important factor, the general page of the upper and the left part of the keyword density higher some better.

5, the content of the Web page--------------------------------------------------------------------------"SEO basic knowledge of the content of the Web page"

Excellent content: To do the site, excellent content is the most important, no matter how good the site, no matter how great the publicity, no good content, users can not find what they want, everything you do is a waste of energy.

Content to enrich: not only the content is good, but also content to rich, rich content of the site will make the search engine contains more things, so that your site was found the probability of higher. Moreover, the search engine has high scores on content sites.

Original content: Original content will bring a lot of traffic to the site, write articles when doing a few links, directly linked to their own website, sent to the website, if you write a unique opinion, then there will be a lot of people reprint, so that will constantly bring traffic, and will add a lot of external links, So this is a good way to get more.

6, sitemap-----------------------------------------------------------------------------"SEO basic knowledge of the site map"

Site map is for search engines to provide a site list of articles, for some reason your article links too deep search engine crawl, then the site map played a key role. Here is a website map making tool.

7, Reverse link-----------------------------------------------------------------------------"SEO basic knowledge of the reverse link"

The reverse link is that other pages link to the "Text link" on your page, so the link is the direction link.

Reverse link is also affecting the ranking of an important factor, but is not the more the better, mainly to see the quality, if your external links are large sites or authoritative sites, then that the site to give you a vote, such links are high-quality links.

Some factors that are bad for search rankings

1. Minimize the use of the framework

Search engines can only search the current page, can not search within the framework of the page, so you try to use less frame.

2. Try to put Java and other scripts into the JS file.

3. If you have more Web pages, use the alt= "" label.

There are a lot of factors on the site rankings, today I will introduce some of the more important factors. To learn SEO, only to see the article is not, to continue to practice, continuous efforts, so learned that the things are their own. Finally, I wish you all become excellent SEO master.