Search Platinum traffic Start normal flow

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Recently, the China Internet Network Information Center (CNNIC) released the "2007 China Search Engine Market Research Report", outlining a prosperous search engine market scene. The report shows that the number of users using search engines today is as high as 61.91%, and the dependence of Internet users on search engines continues to increase. Like Sogou, Baidu, Google and other domestic major search engines in all aspects have different degrees of growth. But some people in the industry found that the "development paradox" of the search engine has also emerged.

Some of the rapid increase in traffic search engine has not directly driven its commercial value of the promotion, the most direct performance is the enthusiasm of the search engine marketing. The latest data on the Internet show that China's search engine marketing accounted for only 25% of the total network marketing. In the United States, search engine marketing accounted for the entire network marketing 42%, the reason, although the domestic search engine user group is rapidly expanding, but the customer conversion rate is very low, and in Japan, 80% of netizens will be through the search for further purchase behavior.

Platinum Flow concept ready to be

"Development paradox" let a lot of people start to pay attention to search engine traffic. The rapid increase in traffic is true gold or silver or just illusory popularity has sparked widespread thinking. And more of the view that can bring the actual marketing benefits to the enterprise flow should be independent from the general flow, as a measure of a search engine real business value indicators. Compared with ordinary flow, they are called "Platinum traffic".

For example, a search engine with a majority of young students ' users, and a search engine that earns a lot of work income, obviously has a greater chance of contributing to a company's profits. Generally speaking, a mature population with income and sufficient consumption ability is the most likely to be converted into effective customers. This group can bring greater business value to the enterprise, so the flow that this group brings is so-called "platinum flow".

Platinum flows directly into business interests

    in this respect, CTR survey results show that the average monthly income of Chinese search engine users has reached 3665 yuan. Sogou Search the user to 4057 yuan monthly income topped the list, Yahoo and Google ranked thereafter. In the proportion of individuals earning 5000 or even more than 10000 of high-income groups, Sogou search is also an absolute leader, reaching 1% and 7.6% respectively. In addition, from the family income, the current Chinese search engine users average is 7397 yuan. Sogou search to 7879 yuan far exceed the average and top, followed by Google. In these indicators, Sogou search the advantages of platinum flow is no doubt, this with the industry before the search Sogou business value potential of the general optimistic about the fact that the company has greatly enhanced the search Sogou can bring their own direct business interests of confidence.