Search rankings: Who should be responsible for the results

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Baidu's "bidding gate" turmoil not only triggered the public's thinking about the search engine business model, but also stimulated a round of discussion in the industry.

Many people in the industry believe that if the audit content of the responsibility of all by the search engine to bear, in fact, the government regulatory departments of the social public responsibility to the enterprise, aggravating the social transaction costs, will be the entire Internet industry development damage. At the same time, if the network information rankings in the absence of human intervention, completely by the robot to replace, then the results of the rankings will be meaningless.

It is the focus of industry controversy how to combine the random order of engine with the effective judgment of artificial justice, and then form the true and accurate result. The so-called controversy must nurture an opportunity, an Internet industry search ranking way of reform is coming.

Just as the public is still busy questioning the impartiality of the web search engine, a new rating model has emerged to provide a fair and equitable ranking of enterprise information to optimize the upgrade.

And "money around the position" of the bidding rankings, fixed rankings, rolling rankings are different, this new ranking by virtue of its professional rating platform, according to the Enterprise's comprehensive score rankings, and the level of the score by the company with the enterprise, familiar with the situation of the professional people to judge, is a very strong interaction with the user ranking model. This way through user rating reviews to get the results of the ranking of the model, not only stripped the relationship between money and position, but also enhance the results of the ranking of the authenticity and timeliness, really by the user out of their own rankings.

Industry experts pointed out that this model provides users with a true and reliable platform, is set engine random sequencing and artificial judgments in one of the leading ranking method, but also resolved the industry has been the focus of debate. There is no doubt that the new ranking model to get rid of the information ranking has been "black-box operation", from the original direct display of the order of the results of the user to personally operate, participate in rating reviews and then come to the results of the ranking, is responsive to user needs can satisfy the user's ranking model

Through the author's survey found that at present in some b2b,p2p category of Web sites, individual sites have begun to adopt this new rating model to the enterprise rankings. According to the relevant people, through this way to the supplier of enterprises to order, to a greater extent, to obtain the approval of buyers, received by both sides of satisfaction. The comprehensive ratings of these suppliers are provided by those who have cooperated with the enterprise, or even are cooperating with the purchaser, and are the professional and impartial judgments of the enterprise.

When the results of the search rankings are directly linked to the user's own judgments and public approval, no one will refuse to acknowledge their fairness and fairness, and this new ranking model will also lead the Internet industry reform in the first wave.

Baidu bid ranking storm gradually, but the results of the search rankings who should be responsible for this question is still worth pondering. Search engines should not take full responsibility because machines cannot replace the human brain; artificial intervention is undesirable because it hinders fairness and fairness in ranking results.

It is in this confusion and fog that the new innovative ranking model has revealed to people that the user is independent and responsible for the results of the rankings.