Search the House of shares, May let the real estate agent industry completely overturned

Abstract: Search room for the rich brilliant, the World Union Bank's shares, may let the real estate agent industry completely overturned. In this respect, the Sino-room letter research director Scherkingshon said that the acquisition of the real threat, not currently active in the real estate of the electric business enterprises, precisely is not

Search room for the rich brilliant, the world Union line of shares, may let real estate agent industry completely overturned. In this respect, the Sino-room letter research director Scherkingshon said that the acquisition of the real threat, is not currently active in the real estate of the electric business enterprises, precisely there is no online and offline channels of the traditional agency companies. If there is no innovative business model, waiting for buyers to come to the real estate agency may be the most likely to be overturned by the electricity business.

Real Estate Electric dealer must have O2O function

"There is no line trading before the house is searched. Although through the ' Guide guest ' can bring some passenger flow, but can not finally reach a deal, this is the biggest disadvantage of the house search. And in the shares of the World Union, and prosperity, they can, like other electric dealers, can be realized from the whole process of house to trade, which will make up for the current search house defects. "Scherkingshon analysis, the real intention of the house search is to strengthen the company's role in the electric business sector to enhance competitiveness."

According to Scherkingshon introduction, the current real estate electric business model is, through the website, intermediary, including some newspapers, magazines and other channels, collecting a part of the source, and ultimately by sales offices. Throughout the transaction, the house was only responsible for carrying passengers, but could not complete the transaction. This means that the model, just stay in the advertising phase, is not yet a true sense of the electrical quotient.

Therefore, the search house in the acquisition of developers of the cooperation, often at a disadvantage. Hangzhou, a manufacturer of electricity business related to the disclosure, search house in and Sina live competition, because it is not the real sense of the electric quotient, it is difficult to obtain high-quality housing. Developers tend to take into account SINA le habitat behind the easy to live in China's resources, those prices relatively low, easy to sell high-quality property to Le Guray to do the electricity business.

Not only SINA le habitat, Ping ' an good house network, but also to search the house for the representative of the Real estate electric dealers restless. Ping Good Room network CEO Zhunno told the "Daily Economic news" reporter, Ping good Room network with its own financial advantages, attract developers and buyers. For example, buyers in the purchase can use some of the money to buy safe financial products, and in the home after the House can quickly deal with a safe mortgage. These financial advantages are not available to many electric business enterprises. and safe Insurance Brokers will also provide many services for home buyers to eventually buy a house.

In addition to SINA le habitat, ping good Room network, a lot of house, good housing China and other real estate electric business, have a certain O2O line function. In contrast, the search room neither Sina le habitat agent background, and there is no peace and good housing network financial advantages, in the competition will inevitably be at a disadvantage.

Not only that, because it is not a true sense of the electric quotient, although the real estate financial coveted for a long time, but in the first payment, financial supervision and other areas, there is no license to their own. This also makes the search house in competition with other enterprises, in the obvious downwind.

These factors caused the search House must join together the World Union, and rich brilliant, such as Agent company. Many in the industry agree that the next step will certainly be to buy other real estate agents, but the daily economic news reporter once on whether the House will buy other agencies to interview Tianquan, but the latter did not make a definite answer.

Traditional agency industry or will be dead

In fact, the current life of traditional agency companies is not easy.

Scherkingshon told the Daily economic news reporter, because lacks the function which attracts the passenger flow, the present traditional agency company is encountering the unprecedented crisis.

On the one hand, those who have the ability to contact the intermediary of customers, such as Tak Woo real estate and other companies are set up their own agency, directly for developers with customers; On the other hand, as the real estate electric business is involved in the downstream of the industrial chain, the agency's function is weaker and worse.

A number of leading enterprises told reporters that many developers have not used the agency at all, but by their own sales staff responsible for real estate marketing. According to the current mainstream business model, as long as developers can give brokerage companies or electric dealers a considerable share, the real estate will not be sold out.

The traditional agency, in addition to the project sales positioning of the proposal, the role in the field of marketing has become increasingly weak.

"If you don't choose to work with a dealer, those traditional agencies may be out of the market," he said. "For the agency, the current threat is quite obvious, either by innovating the business model or slowly fading out of the market," Scherkingshon said.

In this context, the agency's choice of routes can only be two: be acquired, or acquisition of other real estate electric dealers.