Search the net: How to do with the enterprise's own situation to do data marketing

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In the marketing era, have to mention a raging in the big data marketing. Investors have invested more than 3.6 billion dollars in big data start-ups in 2013, according to data. Visible large data marketing is an essential trend. If any marketing person says no data marketing, he will not do it. Data marketing different enterprises have no use methods, whether large or small enterprises can use their own and market environment data to carry out marketing.

Large enterprises with large data to do CRM

Industry giants have a lot of their own customer resources. Market orientation can be analyzed through a large data system. Wal-Mart, for example, can judge the placement of shelves by the time a supermarket person stays in front of a shelf. Network companies can be based on the user's purchase record accurate push to the customer follow-up potential demand for ads, such as pregnant mother in a site to buy pregnancy supplies, as long as she registered pregnancy time, then in the subsequent time, Including the production of the required bags, the baby after the birth of clothing, as children need to grow the toys will be at the appropriate time to push, and according to the buyer's purchase record constantly adjusted to increase user viscosity. Such data marketing not only will not cause users disgust, but let users very trust.

In addition to doing precision marketing, large data can also do CRM, to help enterprises manage customers and potential customers. Through the analysis of the probabilistic type of the system, it can provide clues for the research direction of new products and improve the quality of the enterprise's customers.

Small businesses use small data for human service

Small businesses can not have large enterprises and industry giants huge data resources, that is not able to do data marketing it? Although small enterprises are limited by resources, they can use their own website or enterprise resources to do humanized service. Small data has the characteristics of personalization, regionalization, which can promote business details. For example 51 searched the Net (www.51sole.com), by the information website information and searched the network main station's search function to link up, achieves provides the user more information service. That is to say, when users search for "excavators" at the main station, they will be consulted by the information channel associated with excavators, which can help users to learn more about industry consultation.

This same kind of data-related marketing also helps the site improve user viscosity.

Data marketing can combine social media marketing

We say that now marketing is not one-sided, the integration of data marketing into social media, can fully play a greater marketing role. For example, the micro-letter is not only used to release company product information, promotional activities and other information, but also through the collection of micro-letters in the user message, analysis of user qualifications, industry background and so on. Help micro-letter to improve the effect of promotion, but also to help enterprises make marketing decisions.

Enterprise regardless of size, great use, small have small play. It's the truth that elephants can't kill ants. The key is that enterprises can use all available resources and opportunities to help enterprise marketing, ingenious, local conditions to do in line with their own business characteristics of marketing.

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