Search the net: Mid-Autumn Festival marketing put down is luxurious pick up is the strong feeling

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In the past every year to the Mid-Autumn festival, those high-end luxury mooncake gift box is always filled with various counters of the mall. Not only to kill the moon cakes counters, even Maotai can also be packaged into mooncakes gift boxes for bundling marketing, smoke and wine, even Haagen-Dazs will also launch moon cakes, and marketing homework is also done tall.

And none of this seems to be visible this year. So put down the luxurious coat of mooncakes, this year is how to marketing it?

Traditional moon cakes wrapped in creative stuffing-innovation attracts more young markets

Moon cakes are the occasional dessert of the traditional mid-autumn festival since ancient times. But to this day, in this rapidly changing material supply dazzling, people eat once do not want to eat the second food competition environment, moon Cakes are also deeply aware of their traditional red bean paste stuffing, lotus paste stuffing, especially the five-kernel stuffing is to give way to innovation inverted.

Reporters also collected a number of counter days with the chocolate spicy beef, leek eggs, fermented bean curd, milk osteoporosis foie gras, mustard meat Moon cakes, chrysanthemum Puer and other taste mooncakes. Netizens jokingly dubbed these wonderful taste mooncakes as "dark dishes".

Just as the older generation can't understand the current trends and funny shows, dark food but can capture many and 00 after the heart, the younger generation of people eclectic, don't like to be traditional bondage, even ice cream dip Old godmother This solution formula can be popular, moon cake inverted innovation a little what not can.

Our marketing case is indeed a case in which to change. For example, "brain Platinum successful marketing case" should be replaced by "why the small Apple so hot", such as "Word-of-mouth marketing the importance and related cases" should be replaced by "Yang for the case of self-deprecating marketing how to make fans black powder related research."

Spicy Beef Moon Cakes say small series also tried, really delicious said. In our eyes, moon cakes are not necessarily sweet. Innovation marketing should be eclectic, just as many traditional enterprises have made a lot of breakthroughs in marketing, in micro-BO KFC official micro-letter always claiming to be small Ken, PetroChina's nickname is small stone, they use this cute nickname instant close and Netizen's distance, this is an innovative marketing way, another example 51 search the net ( www.51sole.com) as a business-to-business industry, also does not adhere to the traditional marketing methods, now the most popular micro-letter, Weibo has our marketing platform, for the development and meet more young customer needs.

Mid-Autumn marketing focus on Reunion-timely to seize the potential demand

What is the key point of marketing? is to grasp the potential needs of consumers.

Mid-Autumn Festival consumers buy mooncakes for what? is to round, a reunion when the table has a taste of the occasional.

Whether people or enterprises to buy, from the consumer's inner needs we can very simple analysis, the Mid-Autumn Festival to buy mooncakes and the new Year to eat dumplings, dragon Boat Festival to eat Zongzi is the same truth. For the occasional occasion to get a good luck. Especially in the immediate family, young people are busy with their careers, their children are busy with their studies. Mooncakes become a spiritual sustenance for family reunion.

Since it is the figure luck of consumer goods, we must work the design. Any small detail from the slogan to the Mooncake gift box may give you a competitive advantage. So the moon cakes from the color design of the box to shape design, are basically the meaning of the elements of auspicious reunion. For example, the moon cakes are designed to be red or pink, almost no black or white design, so consumers certainly do not buy.

For enterprises, annual holiday care for employees is also an essential part of the promotion of corporate culture. 51 searched the Net (www.51sole.com) in the Mid-Autumn festival also to each employee sent a meaning reunion auspicious moon cakes. I hope every employee will have a happy mid-Autumn festival.

In short, the moon cakes back into ordinary people's homes, put down the luxury of the shell, pick up the thick of the feeling of reunion.