Search the Web release engine: A new idea of vertical electric business marketing

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From 2010 onwards, the vertical electric business with the domestic electric business tide set off a period of development peak. In the past three years, the vertical electric business, Mai Lin, when the listing, the vertical electric business to a new climax. And some of the new vertical electric dealers are eager to get ready for a big fight. However, the development of vertical electric business has also brought a lot of development problems. Investment overheating, but it is difficult to stabilize the profits, so that the latter types of financing can not be normal progress. The electric business itself is a burning money industry, in the absence of investment effect, the capital chain fracture has become a bottleneck restricting the development of vertical electric business.

Electricity business investment overheated round of development peak, domestic also birth many vertical electric dealer's own brand. As ever engraved, cotton, elegant 100. such as Amoy, good music buy and other old vertical to the price war, hoping to be in the fierce competition to kill a way out. And like Van, when the giants of the vertical electric business, but also in the listing, burning money in the reincarnation of the constant exploration of new development ideas. August 2012, Cotton in the past two years after the financing, finally in the capital chain broken, the strength of the collapse. And at the beginning of the year was bought by every guest. With group buying cooperation, big dozen offline entity advertising, create own brand, the road vertical electric dealer resorted to all the tricks, for is to be able to survive in the shuffle. At present, the industry for the development of vertical electric business is still optimistic, but the idea of shuffling is always the same, the vertical industry, the end can only survive several big giants, and the remaining market will be divided by small and medium-sized vertical electric dealers. It can be said that the vertical electric business is not the warring States multifaceted situation, not Qin unified Oneworld alone. No family can be alone. And more like a division of the situation, clothing, cosmetics and other hot areas, by the giant control, but the electricity will penetrate more traditional industries, there will be more vertical electric business site to join the competition.

As a small and medium-sized vertical electric business, how to be in the fierce competition to stand out? They could not be like giants, the first to burn money or even shout out the slogan of the listing, more difficult in the subway, public transport, hotels to play a variety of promotional slogans. They can only through their own characteristics of operation, do a good job of product services, network marketing work and improve the user experience, in order to achieve a higher conversion rate, more convincing word-of-mouth radiation. Network Marketing will become the key to the small and medium-sized vertical electric operators based on the Internet. Although the slang is not afraid of the alley deep, but the two or even each node of the alley has a liquor to compete, even if it is fragrant wine, not to advertise also difficult to attract customers. Traditional network marketing is currently used by vertical electric dealers, but the effect is too dispersed to concentrate effectively integrated together. Secondly, the Internet in the development policy is also changing, the search engine more and more attention to user experience, so that the traditional mail marketing, soft text promotion, outside the chain of publication effect is not as good as before. More vertical electric business enterprises in the hope that the new marketing approach, subversion of traditional concepts, bring about explosive effect.

The release engine is a new concept in the near future. By the domestic well-known vertical commercial search engine and systematic network marketing platform searched the network (http://www.51sole.com/) first proposed, searched the network release engine let the electricity business enterprise through the release engine one key publishes each kind of commercial information and the marketing soft article to thousands of cooperation website. Through the release of the engine, the electric business enterprise not only can realize the goal of marketing optimization, but also in the mass release of information to achieve the brand and word-of-mouth construction. 2013, search the network constantly improve and optimize the release of the engine, has been various types of industries more than 1200 cooperative web sites, so that electric enterprises through the release engine, to better match the user, directly to the target users gathered network platform. Publish the engine through the release of business information to enable users to directly find you, the release of soft text can allow users to search the search engine any keyword indirectly find the right business. It can be said that through the search of the network's release engine, the electrical business can be more systematic more centralized marketing work, not only to save costs, and conversion rate can be greatly improved. No longer worry about the fragmented marketing model of the past.

Search the net In addition to the release engine, but also the integration of the search mall, shopping and self-help sites, and other services, in addition to the release of marketing information, but also to provide a promotional platform for the electric dealer. Search the network of innovation, is to guide the small and medium-sized vertical electric business more scientific development, rather than the effect of the electronic business giant blindly burn money. Spend the money to the most useful place, in more vertical areas of mining business is to search the net to the vertical electric quotient of the proposal, I believe that the future of small and medium vertical electric business development will usher in a new dawn.