Search to promote new ideas of rural economic transformation

Agricultural products are unsalable and farmers are hurt.　　But also in Shandong, Junan farmers have explored a way to solve the difficult sales, that is, the use of search engine Baidu to promote agricultural products and sales. "Our Village yesterday out 10 car seedlings, today also out of seven or eight cars." At ordinary times we also have at least two cars per day more than the seedlings shipped throughout the country. Shandong Junan Southern Gao Zhuang cun Wei Liuchanggang, director of this year's seedling sales are full of confidence.　　In South Gao Zhuang this has "the National seedling first village" the title village, through the search engine Baidu promotes the nursery stock to become the farmer to explore the rich path the new way. "In the past, the market led the farmer's nose to go, what good to sell everyone on what kind of, sometimes information is not smooth, we are very competitive." Now through the online promotion, to become farmers and market March, customers looking for what we provide, sales network to expand to the entire Internet.　　Only in short supply, there is no vicious competition, "Liuchanggang said. Search Rich "Village now altogether more than 500 households, more than 400 species of seedlings, more than 200 households have their own web site. "South Gao Zhuang Cun, a large grower Liu Changdong told reporters that their 2000 years began to engage in seedlings, but the past sales promotion are run fairs." Until 3 years ago, in the introduction of the students began to use Baidu search engine to carry out the promotion of seedlings sales, "did not expect the first one months of customers than before the one-fold." "The use of search to promote the rich rural areas more than Shandong South Gao Zhuang one." In the east of Beijing's Wuling mountain area, the search became the dream margin of the peasant Li Zhenwin run "secret Magic Weapon". Because is located in the remote mountainous area, the information, the traffic are not very convenient, the Li Zhenwin Farm music business has been bland not to fire. Until a visitor inadvertently introduced his use of blogs and Baidu promotion, Li Zhenwin Inn income began to grow steadily, by 2010, the gross margin has reached about 1 million yuan.　　As more and more guests, Li Zhenwin not only invited more than 20 villagers to work, but also rebuilt the farmhouse, from more than 10 rooms to more than 40 rooms, every day to accept 80~90 visitors. According to the report published by China Internet Information Center (CNNIC), in 2010, China's rural internet users reached 125 million, an increase of 16.9%, the past constraints on rural development information is not smooth, along with the Internet, especially the search engine in rural areas of widespread application and digestion.　　The value of Internet and search engine in the development of rural economy is becoming more and more obvious from the view of obtaining agricultural information, selling agricultural products and promoting farmers ' music.　　The opportunity of rural informatization has been realized since the reform and opening-up, the agricultural productivity of our country has basically achieved self-sufficiency, the annual harvest of agricultural products, but by the regional and market factors such as constraints and asymmetric information, some areas of agricultural products often appear unsalable situation. In the recent slow-moving cabbage crisis, a farmer in a television interview, said that because last year, a large number of vegetables bought cabbage, I thought this year a variety of Chinese cabbage must be wrong, did not want to all the farmers around to increase the big whiteVegetable cultivation, resulting in a serious excess of production.　　Now he can only be helpless to shovel all the cabbage off. "The root of the slow-selling tragedy is asymmetric information," says an internet expert, "and the network should play a bigger role in this." Now the rural network application is mainly music and games, involving very few e-commerce. Internet companies should be very promising in this respect. "Recently, Baidu for the country's 150 cities launched a marketing activities in China, inviting industry experts to explore how to promote the development of enterprises through marketing innovation, promote regional economic development and prosperity."　　From the current situation, this extension to the small and medium-sized city activities, but also attracted the participation of many farmers around the city. In fact, as early as 2009, Baidu CEO Robin Li pointed out, "the next opportunity of the Internet in rural areas." Now his prophecy is coming true. And with the Internet and search engine value further attention and amplification, China's rural information development and agricultural economic transformation is bound to accelerate the pace.