Search, we've been changing

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It is said that the only thing that remains unchanged in the commercial field is forever changing. And in search, won the essence, has been changing.

Just went to the search site, found that the search has begun to push its directional ads. In search of a friend on MSN said to me, the IG is really very good search. So I tried it with a feeling of discovering Newland. It didn't appeal to me to find the so-called personal platform. MSN explorer+ column custom + Search column, this is left to my initial impression.

In the search for more than a year, there seems to be no significant change in the searching (or there is a lot of improvement, but because it is almost rarely used in searches, did not notice). Only remember in Baidu encounter mp3 search copyright problem, once stood out for their corresponding search services advance MP3 royalties. And then began to plan their own MP3 charges 17895.html "> Roadmap. Also do not know when the site searched more so many forums, information and other things. The information looks like a portal, the forum looks like the banner and so on forum aggregation site.

"Let's see, it's been 2002 years since the birth of the search portal, which is 2 years (since February 2004), to start a desktop search, and another 2 years (early 2006) to turn to the so-called personal portal (ig,2004)." ”

Such text comes from the observation of a netizen, so sometimes I wonder if the search has lost confidence in its own. Constantly changing, and the core of the search technology and user empathize do not know what position? Known as Desktop Search is the trend of the future and has been proud to lead the trend of the search, how suddenly there is the beginning of directional advertising and personal portal?

Perhaps, can only explain, the search still did not find their own enough to support their own profitable mature services and models, under great pressure, had to desperately push new concept of new services, to the investors draw one after another cake? Perhaps, after another strategic adjustment, perhaps the right one?

Of course, from these things we can see the search advertising language like: We have been working hard. Hard. And for the future of the search, who knows? Because: In search, we have been changing!