Searching for a mobile search market where apps are blocked?

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PC-Side search is on the go, and the next battle is mobile search. Cause the fuse of the campaign that is the popularity of smart phones, see everyone moving to the field of development, natural traditional search companies also put mobile search as the next battle territory, but seemingly the same search field, mobile search in the author seems to be a slim market, resources are separated by app, search behavior is being omitted by app

App blockade resource eats mobile search behavior

In the observation of friends around, hand-held smartphones, basically only do these things, mobile phone app play games, through mobile video client watching video, app watching news. Where to play or through the search map app to where you want to go, according to many netizens mobile end of this behavior habits, I can't help but for mobile search market worrying.

Looking at a data first, Apple announced in September 2012 that the app Store had reached 700,000 apps, while the number of apps in Google Playstore was almost 700,000. Plus the Windows Phone system should also be added to the Chendovan application, plus the mobile internet to move applications to occupy the entire market, including life, food, entertainment and so on. An application of tens of millions of users, or even hundreds of millions of users, mobile phone users reached 356 million, several app estimates can be mobile end users included, when all netizens use simple app, but the threat to mobile search is very alarming.

Of course, some would say that, in every field, even a tiny market is worth digging, and from recent research data, mobile internet users often use a 22.3% percentage of mobile search. At the same time, a number of emerging mobile search service providers have emerged. For example, 3GYY, easy to check, search and other mobile services provider. And how to solve the app encroachment mobile search behavior habits, they are the first problem to solve.

Integrating diversity is the way of mobile search survival

In the search field, in order to allow netizens to search more resources, will often sign a protocol to achieve resource sharing, and Baidu as the Chinese search giant, in the data resources have an absolute advantage, while other search also meet with the signing of the protocol, Baidu Baidu related product index, know, library, paste, Music, such as Baidu product page permissions. The white list of Baidu's Android protocol has covered the mainstream search engines at home and abroad, including Google, Bing, Youdao, Sogou, search, instant, etc.

If the traditional PC search signed this agreement, for each major search, competition and help each other, but the transfer to the mobile end of the search will have this effect? The recent flagship mobile search is also announced to join Baidu Robot Agreement white list, crawl Baidu related product resources, to enrich the content of search results.

But this is being blocked by the app mobile search, search resources are rich, no users to carry out related search, it is not a waste of effort? In this respect, the author interviewed the appropriate search technology public relations Director Liang, he said, the appropriate search currently in addition to pure mobile search engine, but also developed a search based on the recommendation of the engine "to search + "To deal with the situation.

"Through the full integration of the content, coupled with the unique recommendation algorithm, as well as a unified open interface, not only to provide search for each app, but also to their users to recommend rich content, so as to form an industrial chain, so as to share commercial interests, mutual win and development." "Liang said.

In addition, Liang also for traditional search and mobile search different points, he said, compared to PC search, mobile search can be combined with multi-dimensional personalized search, such as the combination of location, time, scene, models and other dimensions. More importantly, mobile search can provide structured data results, that is, to provide users with the most direct solution.

In this connection, the author also compares the search results of PC-side search and mobile search, input recent news about doll pear The author input "Pear like a child", PC end and mobile end of the search results are very different, PC can search out the recent "doll pear" related reports, and through the search for the results are not related to the news, Just search out the relevant page of "Life Child", not the answer that I want.

Of course, for mobile search, we also need to be optimistic about the face, and also hope that the major app can open resources to maximize the rich mobile search results, but users rely on the app simple fool one-click login is difficult to change.