Seasonal "hot" tea industry

Electric business giant Jingdong to replace the mascot after dog, once become people's jokes, but smile, this kind of speculation, similar to the brand, the east of Beijing, there is a great promotion, the 2013 electric business is never calm. The electrical business of tea is a very small branch in the field of electric business, but the arrival of the Ching Ming Festival, but also let the tea industry, according to Taobao Index, West Lake Longjing, tea and other keyword search volume in recent all have a big increase, and Baidu Index also showed that the relevant keyword search volume of tea also increased significantly. Traditional industry transformation of the electricity business Road, tea is one of them, of course, the tea reflects a seasonal "hot", that is, before and after the Ching Ming Festival, the amount of purchase will be upgraded, in addition to the tea season, the rest of the season of tea electricity is tepid.

According to Hangzhou Longjing Tea Group Co., Ltd. Royal brand flagship store manager Li introduced, Royal Tea flagship store is transformed from the traditional tea industry to the electrical business of the tea industry representatives, now in the tea industry, basically all the traditional tea companies have gone to the road of the electric business, but it is because everyone swarmed, But also let the road of the tea electricity business is extremely difficult, today's tea electricity business industry faces the following several questions:

First, the false problem is difficult to solve. The false problem of electricity quotient, recently appears quite sensitive, several big electric business giant all fall into the false product storm. and tea in this regard is particularly prominent in this respect, the tea is the false problem is particularly serious, especially in this tea season, the market on the circulation of a lot of false West Lake Longjing, the major tea business association also has a headache. In this respect, the tea power companies appear more backward, false problems, more difficult to be regulated, deceive users, shoddy and other behavior flooded the entire tea industry.

The false tea electricity business, will disturb the whole tea electric business profession, lets the user choose to buy the tea time, hesitates, to the false tea, is difficult to distinguish true and false, the user buys the index to play greatly reduces, the damage is not only the user, the merchant also follows the bad luck.

Second, the problem of malicious competition is serious. If the tea industry under the line "hit" hot, online tea business is also not weak, a variety of malicious competition, malicious defamation of competitors, so that the entire industry is unbearable, but according to Hangzhou Longjing Tea Group Co., Ltd. Royal brand flagship store manager Li introduced, this kind of thing can not prevent.

Third, the user loss is serious. Royal Tea flagship store is a tea merchant taobao, according to the store owner, they now face the problem is, see much, buy less, most of the spectators are just looking at a glance away, the direct buyers are very few, these or they spend a great deal of energy to promote the product, now face this embarrassing situation, but, alas!

I think that the tea electric dealer is just a miniature of the whole electric business industry, now the electric business is facing the credibility of the problem, the major businesses are aware of the real purchasing power or "repeat", but there are still businesses like drilling loopholes, cheat one is a, no matter how the future, make a go. So there are a lot of shopkeepers sigh, now selling things really difficult!

Tea electric business dilemma, urgent breakthrough.