Second-tier urban entrepreneurship crisis and machine: share change proposal capital is falling in

January 9 reported in just the past December 2011, Changsha, Hunan well-known webmaster Dai Yue thousands of miles, spent two weeks from Changsha north into Beijing, special visit Pan Shijian (Pan Shiyi brother) and other investors and industry bosses, in order to take entrepreneurial canon. This is the seventh year of Dai Yue in Changsha, starting from doing local real estate website, he has founded and operated Changsha real Estate Network, property network, façade network and Villa network and several websites. Now, he combined with local preferential policy in Changsha launched a new project-entrepreneurial workshop, ready to "site Platform + regional experience + Resources integration" model, the emergence of a national chain of entrepreneurial structure out. According to the common sense, has many years second-tier city entrepreneurial experience Dai Yue, should be able to venture again. But even so, he had to personally go to a first-tier city to gild himself.

Dai Yue mentality and practice, is now the entire second-tier city entrepreneurs in miniature: compared with the north of Guang-deep first-line cities, the capital of the second-tier cities in the Internet entrepreneurs are caught in the talent is difficult, the atmosphere is difficult, the user training difficult and so on multiple dilemmas.

However, in the 2012 before them, in addition to difficulties, there are policies, good capital and other potential opportunities.

Crisis: The dilemma of talent market--exchange of shares for suggestions

All along, north-Shenzhen first-line city to become the Internet entrepreneurial hot spot, there are talent, Liang, new ideas and popular market.

But "the 2011-year cost of starting a business has risen by nearly 50% per cent from last year (2010)." "An entrepreneur in Beijing exclaimed:" Rent rises, employee payroll, and even office supplies are rising. My start-up funds on hundreds of thousands of yuan, a 50 square meters office space annual rent of more than 100,000. Cost has made me hard to bear. ”

The growth of start-up cost in first-tier cities is an indisputable fact. Several entrepreneurial know my net CEO Suhai told Tencent Science and Technology, the domestic first-line city of the Internet talent costs even higher than Hong Kong, Hong Kong per capita 10,000 yuan, Beijing, Shanghai, reached 15,000 yuan. The average cost of the Internet talent northward is more than 40% higher than that of second-tier cities.

North of the wide-depth of the Internet talent, so that some people who have entrepreneurial ideas to transfer to Chengdu, Chongqing and other second-tier cities.

In comparison, the cost advantages of second-tier cities have a huge appeal to small entrepreneurs.

Chengdu, a "thump net" health SNS website founder Bao Pingjun introduced: "North Guang-deep first-line city office rent for more than 5 times times, while the same post in the Internet field of human wages in Beijing, Chengdu twice times." Excellent developers, extension staff and even art are difficult to find, and project planning and program development talent is the most scarce. The total cost of entrepreneurial manpower is 30% to 50%. ”

General from the first-line city to return to the second-tier city entrepreneurs, mainly consider 3 questions: First, the talent is not good recruit; second, the government subsidy policy can be truly implemented; third, local housing prices and urban environment. Among them, hiring becomes the biggest karez they face.

"It's hard, it's hard!" from May 2011 to the end of the year, I always wanted to recruit a project planner, but there has been no suitable. "An entrepreneur in Yinchuan said:" I even recruited on Weibo, but this kind of talent mainly concentrated in the north of the broad, the other side to listen to the Western Yinchuan, there is no below. In the middle came 1, stayed less than two months and left. ”

Business in Shanghai Tonight Special Hotel COO Jinxin insists on being rooted in a first-tier city. In his view, the second-tier city human relationship is too important, there are too many unspoken rules. The entire network of markets concentrated in the first-tier cities, where the customers, such as education level, income level, the degree of acceptance of science and technology higher. "Because ' everyone is here ', so ' I can only be here '. The Matthew effect dictates. ”

In addition to the product type is difficult to attract talent to stop, there is little communication atmosphere, but also greatly limits the management's vision expansion. An entrepreneur in Xian said, to find "can do things" people have, but to find like-minded and able to do things less, encountered many times extremely confused, to make adjustments are not able to find people can give a sobering opinion. To this end, in recent years, like him, in Beijing Zhongguancun Garage Café, often have Changsha, Chengdu, Chongqing, Yinchuan and other local entrepreneurs dedicated to this camp, with a wide variety of projects to seek cooperation or learn from all over the world.

The people familiar with the matter said that in order to allow the benign operation of entrepreneurial projects, many second-line entrepreneurs even directly take the shares of the company in exchange for the valuable suggestions of the industry.

And in Tencent technology visit found that many of the second-tier cities do internet project promotion channels dispersed, businesses on the internet cognitive weak. An entrepreneur in Chongqing complains: "The problem of mess, let people in the success of refining not too much experience, in failure and summed up too many substantive issues." Finally can be generally attributed to the project is not good, talent or capital constraints. ”

Machine: The capital began to be attracted to play the fusion card

Half the sea and half the flames. In the second-tier city entrepreneurs face the many constraints of the same time, things are quietly changing.

March 2011, Chengling from Sichuan, has been in Beijing, a network communications company for more than 3 years, where she earns nearly million, but still no car no room without the root of the account, in the high prices, traffic congestion, poor air quality and so on, she decided to evacuate to the second-tier city of Chengdu.

When I first graduated, I felt I should go to a big company in a big city. But with a certain strength, I decided to return home to Chengdu, the second-tier city development. After all, where the cost of living is small, competition is less fierce than the first-tier cities, their opportunities have become more. "Now, Chengling in Chengdu, the market director of thump Network, encounter a first-line City Exchange learning opportunities, the boss will send her out, she is very satisfied with their status."

Earlier, there are media reports that many people on the road to escape from the north after the road, the wall in the local snobbery, relationship, the unspoken rules of the father and fled back to the north wide. But it is understood that this kind of city mainly small county mostly, this kind of place so-called Internet entrepreneurship case is also basically zero. In reality, many people who have worked in big cities are popular in second-tier cities such as the provincial capital.

Public data show that in Wuxi, Jiaxing and other second-tier cities of High-tech Enterprises in the entrepreneurial team and core technical personnel, more than half of the experience of working in the front-line city. The return of many talents to second-tier cities, coupled with local government policy support, such as Changsha, Chengdu, Xiamen and other cities have begun to pay attention to the development of Internet projects.

In addition, a group of investors began to second-tier urban entrepreneurship projects to pay attention to form a positive stimulus. Taking Changsha as an example, in 2011, Fortune, Kun Wu jiuding, the perilous peak huaxing, Haina Asia, Lam assets and other investment institutions on this second-tier city capital distribution.

For the second-tier urban entrepreneurship shortage of high-end talent, China and Japan, the executive director of the 3G Applied Research Institute Genbing on Tencent Weibo recommended the main fusion card: the idea and operations in the "North deep Deep" first-tier cities, others are shelved in the second-tier cities.

In reality, there are second-tier city entrepreneurs, the program development and marketing departments in the first-tier cities, while the low-end of the Internet talent and operations are based on the local.

Chengdu Game Company Hao Tian Cohan, general manager of the new generation of entrepreneurs to consider the second-tier cities. Another game company, the Interactive CEO of Liu Yungang, also believes that the development of second-tier cities is an opportunity for entrepreneurs to find differentiated competition.

And in the Internet field, second-tier cities have been successful cases abound. 4399, 19 floor, pig eight ring network, including the above mentioned real estate network, such as a group of enterprises are showing good momentum of development.

"Although the second-tier cities are still difficult to compare with the first-tier cities, they are facing an industrial transformation, which is the future direction, and there will be many opportunities ahead," said one employee from the 56-net Beijing company. ”

Right now, as industry insiders say: the choice of front-line, or second-tier urban entrepreneurship, there is no uniform standards, according to the company type, development stage and local demand and other comprehensive factors to make the final decision.