Second-hand car electric quotient mode profit high traditional interest chain cut off

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In January-April this year, Beijing accumulated a total of 206,300 used cars, last year's 60,742 vehicles grew 239.6%. Experts predict that the volume of transactions this year is expected to exceed 600,000 vehicles. With the booming second-hand car business, the market has emerged as a second-hand car online auction company that differs from traditional physical market trading patterns.

Recently, reporters through the investigation found that some dealers have resisted the exchange platform. "Auction price and the transparency of the buyer and seller cut off the original distribution shop in charge of second-hand car business owner of the interest chain." "An interest group that has been touched will naturally create resistance," said one of the dealership's second-hand car owners. In fact, the interest of second-hand car behind the black hole has been, as an online auction platform for the person in charge of the newspaper said, "Of course, the electric business model can also cultivate a new interest dark angle, depending on your willingness to insist on price and management of transparency." ”

Second-hand car electric business model whose cheese is it? Can it break through the traditional interests of the future to kill a way of their own?

High profit from electric quotient mode

The old car out of this market, such as the use of electric business model operation, the average can make 4S store investors earn 8% to 10% of the profit

At present, in Beijing, the rise of the online auction platform with a certain scale of excellent letter beat, car easy to clap, instant clap 3.

In recent days to jump up the momentum is quite fierce, for example, it sits on BMW, Cadillac, Volkswagen China, Shanghai General and other brands of distributors supply resources, to ensure adequate supply.

Dai Kun, general manager of the company, said in an interview that the platform at present the number of auctions per day around 90 times, the turnover rate reached 65%. According to his introduction, the launch of this electric platform to spend billions of dollars, currently used to detect a set of old car hardware equipment need their own independent research and development, investment up to tens of millions of.

The company adopted the mode of operation from the 4S shop to need to transfer out of the second-hand car, through the integration of the camera evaluation process to upload the vehicle specific information to the network platform, and then by the company to become a corporate member of the brokerage company bid Price beat away. The company first charged to buy, sell both sides of the minimum 10,000 yuan deposit for the restriction of unwarranted default and other acts, after the buyer and seller in person to pay, excellent credit rackets received 1% buyers and sellers 5 per thousand commission.

Car Easy Pat Deputy Cai introduced, compared to the traditional physical auctions, in addition to breaking the geographical boundaries, the biggest attraction of the electric business model is to enable 4S store investors in the second-hand car trading links to maximize profits.

It is revealed that the old car to transfer out of this rapid expansion of the market, such as the use of electric business model operation, the average can make 4S store investors earn 8% to 10% of the profit. The reporter calculate a account, to 50 per month of 50,000 yuan in the old car trading as an example, 8% of the profits to a 4S store to bring 200,000 yuan income, at least to offset the part of the cost of the store.

Manufacturers want to plug management loopholes

The manufacturer tries to control the customer quantity of the dealer's actual car replacement in the store through the only trading platform.

Reporter last week from a FAW Volkswagen 4S store general manager learned that from May 1 this year, Beijing, the brand 31 stores need to replace the old car unified by the excellent operation. Among them, FAW Volkswagen manufacturers by the excellent photo can be accurately informed of the actual number of each store exchange, as to give the dealer replacement subsidy amount of credentials.

It is understood that the current dealer for the majority of the replacement number of fraud. The replacement is divided into shops and shops, the replacement of the car owners to the distribution shop maintenance, insurance and other services viscosity higher. And the replacement of the shop is refers to the car owners first through the old vehicle market second-hand car dealers sell old cars and then take the "updated" car indicators to shop to buy a new car. Manufacturers for the protection of dealers follow-up benefits, for the store replacement subsidy is often higher than the shop outside. FAW-Volkswagen dealers told the reporter, to Jetta for example, the store replacement subsidy is 3000 yuan, and the outside of the words only 1000 yuan, Bora and speed in the store, outside the subsidy amount of 4000 yuan and 1500 yuan; CC The difference is bigger, inside and outside the shop is 8000 yuan and 2000 yuan respectively.

And a lot of salespeople in order to win customers, will replace the owner of the shop to the factory to false into the shop, in order to ensure that owners get the maximum range of concessions.

A car company related to the owner of the analysis said, master used to replace the database and not only by subsidizing the amount of loopholes, more to ensure the future interests of the "big head" firmly in the hands of manufacturers. "For example, the data show which car replacement rate is high, manufacturers can properly reduce the number of subsidies for this model." "Of course, this is also conducive to the management of dealers," said the head of the car companies.

The traditional chain of interest was cut off

The investor is popular with the electric business model, because the transparency of the transaction can make the past individual's table bottom benefit public

For downstream channel vendors, the electrical business model involves the interests of 4S store investors and second-hand car sales managers in the store.

A 4S store general manager told reporters that the second-hand car manager will be from the owner of Low-cost vehicles to absorb the source, and then find familiar with the second-hand cars sold, and then earn a commission. "If the use of online auction way, it broke this way." Without the gray income, they only take three thousand or four thousand yuan a month's basic salary, naturally do not do. ”

As a result of the past single store only a few second-hand car sales, many 4S store investors think there is no "chewing head" on the gray Zone eye closed eye. But with Beijing's limited purchase for a year, manufacturers realize that the replacement of old cars to the promotion of new cars, so vigorously promote, at present, many brands of 4S stores of old car replacement for new car sales penetration rate of up to 30%-40%. And this figure before the limit of purchase, to 8% of the shop is a leader.

According to the Rez Dongfeng Nissan Store general manager Liusen introduced, their store last month's second-hand car trading profit has more than 100,000 yuan. Can the dealership's investors tolerate Fei this time?

However, after any new force has broken the traditional black hole, it will naturally lead to an additional dark angle of interest. The reporter learned from a practitioner who declined to be named that the auction of electric dealers could also breed invisible interests. "For example, used-car online auction companies through the backstage operation, to slightly higher than the seller's psychological price, and then find a brokerage firm to transfer the high price, the company's profits can be spent to balance the needs of the main stakeholders." The above people told the reporter.

Settlement of benefits redistribution

With the rapid rise in the volume of second-hand cars, full market competition will naturally lead to the reform of the credibility mechanism and the release of industry standards

On this issue, excellent letter to the general manager Dai Kun and car easy to beat Vice president Cai both sides admitted that any model has an opaque zone, but currently want to cultivate second-hand cars online auction form companies still want to be as transparent as possible.

Although the resistance is heavy, but the trend of the electric business model has been presented, the breakthrough resistance is mainly to solve the problem of redistribution of benefits.

The Dongfeng Nissan Beijing second-hand Car Center, which has more than 8,000 trading capacity last year, has a point to draw on in dealing with it. The relevant officials told reporters that the past Dongfeng Nissan Stores are also unwilling to hand over to the second-hand car center. However, when the volume reached a certain scale, dealers found that relying on a single store has been unable to effectively manage, or to pay the staff costs are not zoned. As a result, dealers gradually began to accept the unified platform for centralized processing.

As for the distribution of benefits, Dongfeng Nissan Used car Center with the distributor of each vehicle to take the profit is divided into 2:8 and 4:6, the former is the first dealer advance overcharging money, the latter is a distributor does not Xianchan, need to use the central cash settlement of second-hand cars.

Industry insiders believe that the complexity of second-hand car trading determines the process of transparency can not be achieved overnight. But with the rapid rise in the volume of second-hand cars, full market competition will naturally lead to the reform of the credibility mechanism and industry standards.

Platform Policy Comparison

Car easy to beat

300 yuan inspection fee is charged to the seller, 2% to the buyer overcharging price.

Trading Mode: Buyers and sellers online after the transaction, the buyer should immediately pay to the car easy to clap, car easy to pat again pay the seller. If there is a buyer in the car that the vehicle has an unknown defect need to cancel the transaction situation, after the car easy to beat verify the situation is true by car easy to pat refund to the buyer, and this car ownership temporarily belong to the car easy to shoot, continue to auction.

Instant shot

The seller received 200 yuan inspection fee, the buyer turnover of 10,000 yuan free, 10,000 yuan above the unified charge of 500 yuan.

Trading Mode: Buyers and sellers online after the transaction, by the real-time shot of the tester again with the buyer face-to-face confirmation of the condition and the online test report in line with the buyer no problem after the payment, and the car easy to shoot the same is, both buyers and sellers need only with the transaction of the online platform docking can.

Excellent letter Photo

5 per thousand of the seller's overcharging price and 1% of the buyer's overcharging price.

Trading Mode: Buyers and sellers online after the transaction, through the good faith racket as an intermediary witness the buyer and seller face-to-face payment transactions. If there is no reason to regret, by the award of the arbitration department to verify that the defaulting party fines (car price of 5 per thousand).